Marketing

Toys"R"Us is looking to make the holidays a lot merrier for the 15.5 million children living in poverty in the United States.

The retailer has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Dec. 6, customers can spread holiday joy to children living in poverty by donating new, unwrapped toys at any Toys"R"Us or Babies"R"Us store across the country and online.

Top marketers at Neiman Marcus and Home depot were among a group of marketing executives recognized by the CMO Club this week.

The CMO Club, established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, determined four winners in various categories.

Starbucks Corp. is reportedly seeing value in a new addition to its drive-through order windows.

According to Bloomberg, Starbucks is rolling out video screens to 2,400 drive-through lanes in stores across the U.S. during the next 12 months. In one major differentiator from the drive-through screens found at many quick service chains, Starbucks screens will feature a real-time audio/video feed of the barista taking the order.

Images of items the customer orders will appear on the screen to ensure they are placed correctly.

One of the world’s largest C-store operators is searching for a new CFO as the company expands its reach in the southern United States with a deal to buy 18 convenience stores operating under the Texas Star brand.

Alimentation Couche-Tard Inc. announced that Vice President and Chief Financial Officer Raymond Paré has resigned. It also announced a deal to acquire 18 convenience stores in the Souhwest, which will be converted to the Circle K brand and will continue to sell Shell and CITGO-branded fuel. The deal is expected to close by next April.

One of the world’s largest C-store operators is searching for a new CFO as the company expands its reach in the southern United States with a deal to buy 18 convenience stores operating under the Texas Star brand.

Alimentation Couche-Tard Inc. announced that Vice President and Chief Financial Officer Raymond Paré has resigned. It also announced a deal to acquire 18 convenience stores in the Souhwest, which will be converted to the Circle K brand and will continue to sell Shell and CITGO-branded fuel. The deal is expected to close by next April.

Food Lion has rolled out its “Easy Fresh and Affordable” branding campaign to its 162 stores in the Raleigh, North Carolina market. The $250 million initiative included full store remodels, price investments and training of associates.

In a relatively short space of time, the retail industry has been turned on its head. Not that long ago, retailers would decide which goods they would stock, how much they would price each item, and which locations would sell which goods. Today, consumers are calling the shots. The smartphone has become like a store in a pocket and consumers use them to quickly find the exact item they want and compare prices to get the best deal. Depending on what is more convenient for them, they can arrange for home delivery or click-and-collect.