Marketing

CVS Health has selected a DigitasLBi executive to be its next marketing chief.

Canton, Mass. - Dunkin' Donuts has opened its newest hotel location at the Great Wolf Lodge in Sandusky, Ohio, making it the fifth restaurant to open under a franchising agreement between Dunkin' Donuts and Great Wolf Resorts. Dunkin' Donuts has existing restaurants at Great Wolf Lodge in Concord, North Carolina; Williamsburg, Virginia; Traverse City, Michigan; and Fitchburg, Massachusetts.

New York -- The home and lifestyle company that domestic diva Martha Stewart launched in 1997 has been acquired in a cash-and-stock deal valued at approximately $353 million. It’s a big comedown for a company that was valued at $2 billion on the day of its initial public offering in 1999, but whose fortunes have been on the downslide for a while now.

Columbus, Ohio -- Big Lots is diversifying its multicultural outreach. The off-price retailer announced the launch of Big Lots Latino, a new Spanish language information hub for Hispanic customers. The site provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts.

Big Lots is targeting Hispanic shoppers with a new Spanish language information hub for Latino customers. 

Big Lots Latino, which provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts, is just one additional way the company is diversifying its multicultural outreach to this rapidly growing segment of the U.S. population

Retail licensing group Sequential Brands, whose brands include Jessica Simpson, Ellen Tracy and Avia, is buying Martha Stewart's lifestyle collection, although the domestic diva will maintain creative control over product.

Men's Wearhouse is inspiring a future generation of men to shop its stores with its eighth annual National Suit Drive.

The six-week initiative collects donations of gently-used professional attire for unemployed Americans. The clothing will be distributed to over 180 local non-profit organizations that provide job-ready skills, training and seminars to disadvantaged men and women entering or re-entering the workforce. As part of this year's National Suit Drive, Men's Wearhouse is issuing a challenge to consumers to meet or exceed the goal of 250,000 donated items.

In a little over three years as a public company, Facebook may now be worth more than Walmart.

The question is, will the social network's surge last?

According to Quartz, over the last year, Facebook’s stock has jumped roughly 30% as the broader S&P 500 has barely managed to keep its head above water. The climb has added more than $65 billion to Facebook’s market value, bringing it to more than $236 billion, just above Walmart’s $235 billion.

It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

The specialty athletic retailer has launched a YouTube video campaign called "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay.

Dallas – Casual dining chain Twin Peaks is partnering with MyCheck,mobile payment technology platform, to release its first branded mobile payment app in Augustc 2015.

The new Twin Peaks mobile app will allow customers to view, split and pay their bill from their phone using Apple Pay, PayPal, Google Wallet, debit or credit cards; order additional menu items, and have access to exclusive rewards and special offers only redeemable in the app.