Skip to main content

Marketing

  • Warby Parker builds brick foundation

    Specialty eyewear retailer Warby Parker is increasingly moving away from its roots as a pure-play e-commerce operation. In an interview with Re/Code, co-CEOs Dave Gilboa and Neil Blumenthal discuss how traditional channels like brick-and-mortar, as well as emerging channels like virtual reality, play a role in the company’s continuing evolution. [Re/Code]

  • Macy’s marketing chief is moving on

    Martine Reardon, Macy's chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

    Reardon did not specify her exact reason for leaving, but in a statement implied she will be taking some time away from her professional career.

  • Commentary: Equal pay gets equal time in the national dialogue

    If you are following the presidential race with even a passing interest, you have no doubt heard a great deal about wage stagnation and economic inequality.

    Numerous causes and remedies have been offered ranging from a needed increase in the federal minimum wage to $15/hour, mandatory paid sick leave, “wage theft” protections and even scheduling reform for hourly workers. And, while there hasn’t been significant progress in Washington, D.C., on those issues, numerous states and localities have passed similar measures addressing wage and benefit issues.

  • The North Face has big plans for Manhattan

    The outdoor apparel retailer plans to open a flagship on Fifth Avenue, in the space formerly occupied by Canadian fast-fashion merchant Joe Fresh, the Real Deal reported.

    The retailer signed an eight-year sublease from Joe Fresh for approximately 20,000 sq.ft. at Vornado Realty Trust’s landmarked building at 510 Fifth Avenue, according to the report. The space includes three levels of retail.

    The North Face is also looking for a larger space in Manhattan’s SoHo area, the report said.

  • In branded content update, Facebook provides retailers with new marketing tool

    The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

    Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

  • Amazon’s Bezos not afraid of failure

    Amazon is the best place in the world to fail — that’s just one of the insights and observations in CEO Jeff Bezos’ annual letter to shareholders. Bezos talks about the importance of experimentation at Amazon in the letter, and also discusses failure in words that are rare for a CEO to use in a letter to investors, according to the Washington Post. He also cites the three "bold bets" at Amazon that have worked, starting with Amazon Web Services.

  • Lifestyle retailer adding stores

    Sundance continues to expand its retail footprint.

    The lifestyle retailer will open a store at Southlake Town Square, an open-air center in Southlake, Texas, on Thursday, April 14, 2016. The opening will give Sundance, which also sells online and via catalog, a total of seven brick-and-mortar locations.

  • Report: Amazon’s Bezos not afraid of failure

    Amazon is the best place in the world to fail—that’s just one of the  insights and observations in CEO Jeff Bezos’ annual letter to shareholders.  
X
This ad will auto-close in 10 seconds