-
It's not about back to school, it's 'vacation season' for parents
Kmart is taking a comedic approach to its back-to-school promotions this year with an eccentric ad campaign.
The retailer has rolled out an ad that touts back-to-school season not being about students, but about parents getting ready to get their free time back.
-
DSW to expand across America this fall
DSW's aggressive store expansion plan is still on track, as the retailer looks to tap growth in existing as well as new markets.
The footwear and accessories retailer says it is opening 22 stores this fall, including six locations in new markets.
"Expanding our store base allows us to grow our footprint in areas we already call home, while also bringing DSW stores and the DSW brand to areas where our customers have been anticipating our arrival,” said Carrie McDermott, executive VP and COO of DSW, which operated 449 stores in 42 states.

