Marketing

A red-hot real estate market and sky-high property values have some retailers, including Macy’s and more recently, McDonalds, feeling the pressure to cash in on the value of their real estate assets. How? By spinning off store properties and/or land assets into a REIT and entering into a lease-back deal.

Vancouver – Despite a healthy increase in net revenue, net income slipped at Lululemon Athletica during the second quarter of fiscal 2015.

Net income dropped 2% to $47.67 million from $48.75 million, with higher costs and expenses driving down profits.

Net revenue grew 16% to $453.01 million from $390.7 million, aided by an 11% increase in total comparable sales. This encompassed a 6% increase in same-store sales and 35% increase in direct-to-consumer sales.

Mooresville, N.C. - Lowe's Companies Inc. has named Jocelyn Wong senior VP and general merchandising manager for the company's seasonal product business area, effective Oct. 12.

Wong joins Lowe's from Family Dollar, where she served as senior VP, chief marketing officer since 2012.

New York – Front-running Republican presidential contender Donald Trump continued his war of words with Macy’s Inc. during a Sunday morning interview on the CBS program, "Face the Nation."

Trump singled out Macy’s as an example of companies where the CEO places their friends on the board and receives inappropriately high pay.

Kohl’s is bringing the fashions of London to its stores with its latest designer collaboration.

The retailer has teamed up with designer Thakoon on a fashion collection now available at Kohl’s stores nationwide and Kohls.com called Thakoon for DesigNation. The one-of-a-kind, limited-edition, limited-time collection features Thakoon Panichgul’s signature style inspired by one of his favorite cities, London.

With the seasonal merchandise season about to get into full swing, Lowe's has hired a marketing executive from Family Dollar to lead its seasonal product business.

Lowe's Companies Inc. announced that Jocelyn Wong has been named senior vice president and general merchandising manager for the company's seasonal product business area, effective Oct. 12.  She will report to Chief Merchandising Officer Michael P. McDermott.

Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

Toys“R”Us has looked to a Loreal veteran to take over its human resources division.

The retailer announced that it has named Tim Grace as executive vice president, global chief talent officer, effective immediately. In this role, the company says Grace will oversee all global human resources functions, including organizational design, talent acquisition, succession planning, learning, change management and labor and employee relations, as well as compensation and benefits. He will report to Dave Brandon, Chairman and CEO, Toys“R”Us, Inc.

Sunnyvale, Calif. – The marketing head of a major Internet company has heard the siren call of Hollywood. Kathy Savitt, chief marketing officer of Yahoo, is joining Burbank, California-based movie and TV production studio STX Entertainment in October as president of digital business.

Savitt, who previously served as VP of communications and Amazon.com and chief marketing officer at American Eagle Outfitters, and also founded now defunct social commerce site Lockerz, had been in charge of marketing at Yahoo for three years.

New York -- Alibaba, the Chinese e-commerce giant, was named “Retailer of the Year” at the World Retail Awards gala dinner in Rome, Italy.