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Marketing

  • Brooklyn’s hot, but what about for retail?

    Cushman & Wakefield’s senior director for Brooklyn Joseph Cirone is incredibly bullish on the borough in which he lives and works.    “If you are a tenant in Manhattan with a lease expiring any time in the next 36 months, you need to come and kick the tires in Brooklyn,” Cirone told attendees at a presentation of the company’s mid-year commercial real estate outlook for Manhattan.   

  • What’s the connection between Donald Trump and American Apparel?

    Politics can make for some strange bedfellows.   Donald Trump’s campaign is reportedly using American Apparel to manufacture some of its campaign apparel merchandise, according to Fortune.  

  • Study: Book retailer shows brand strength

    A familiar chain has been named the most powerful retail brand of 2016.   According to the 2016 Top 100 Most Powerful Brands report from brand marketing firm Tenet Partners, Barnes & Nobile is the most powerful retail brand, and 32nd most powerful brand overall, of the year. This is the second straight year Barnes & Noble ranked highest among retailers.  

  • California mall gets nation’s first-ever Hello Kitty Café

    Hello Kitty Cafe is pretty darn cute — and popular.    Located at the Irvine Spectrum Center in Irvine, California, the pop-up café opened on July 15, and draw such crowds that it had to temporarily close for a few hours. It’s housed within a pink shipping container that has been refurbished to feature a counter and dining patio area, complete with bistro tables and pink-and-white striped awnings. Bold character graphics adorn the exterior and interior container panels.  

  • Hershey going bigger in Times Square

    The Hershey Company is moving its popular store in Manhattan’s Times Square to a much larger location.   The company will unveil a new Hershey’s Chocolate World flagship at 20 Times Square in late 2017. The new store will be three times larger than the existing Hershey’s store, which has been a major tourist attraction since it opened in 2002. It will also feature even more bells and whistles, including a state-of-the-art digital billboard.  

  • Cushman’s Schooler joins SRS as senior VP in Orlando

    Cindy Schooler has joined SRS Real Estate Partners as a senior VP in the Orlando, Florida, office directing landlord and tenant representation. She held a similar role with Cushman & Wakefield in Central Florida for the past two years.   Schooler has long experience in retail site selection, having spent eight years performing market analysis and negotiating leases for new restaurant concepts with Restaurant Partners in Orlando. She also spent five years as owner of Cynco Properties, a real estate broker.  

  • PREIT tidies up portfolio with sale of Washington Crown Center

    Adhering to its company motto of “Quality Shopping Malls in Compelling Markets,” PREIT reached an agreement to sell the Washington Crown Center in Washington, Pennsylvania. At the same time, it announced it had put the Beaver Valley Mall up for sale.   In a press release, PREIT noted it had embarked on a portfolio optimization program focusing not just on new properties, but on new types of tenants that could fuel growth.  

  • Supermarket giant announces exec retirement, promotions

    The Kroger Co. on Tuesday announced a series of management changes.    The retailer said Bill Breetz, president of its Houston division, will retire effective Aug. 26. Breetz began his Kroger career in 1972 as a bagger in Louisville, Kentucky., and went on to hold several leadership positions at the chain.      Marlene Stewart, who currently serves as president of the company's Dillons division, will succeed Breetz.    
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