Marketing

Some three years after he returned to save J.C. Penney, industry veteran Myron E. (Mike) Ullman will retire from the company on Aug. 1.    Ullman is passing the reins of chairman of Penney’s board of directors to current CEO Marvin R. Ellison. The succession is in accordance with a transition plan the company outlined in 2014.  

Build-A-Bear Workshop is teaming up with one of the world’s leading cruse lines.   The retailer has entered into a partnership with Carnival Cruise Line to bring its retail-entertainment experience to the line's fleet.    The first Build-A-Bear Workshop At Sea will debut aboard Carnival Dream, and is expected to be in place aboard all 25 Carnival ships by summer 2017.    

Starbucks Corp.’s revenue fell short in the third quarter even as its earnings were in line with expectations.       The company posted $5.24 billion in consolidated net sales for the quarter ended June 26, up 7% over the year-ago period, but below analysts’ expectations of $5.33 billion. The increase was primarily driven by the opening of 1,876 net new stores over the past 12 months and a 4% increase in global comparable store sales.    

Efficient Collaborative Retail Marketing (ECRM), a leader in business innovation and technology, has hired retail business-to-business media veteran Wayne Bennett as senior VP, retail to lead business process initiatives between the retail industry and the supplier community that serves them.  

Alex and Ani is ramping up its store growth.   The Cranston, Rhode Island-based retailer plans to open 27 new locations in North America by the end of 2016, giving it a total of some 90 stores.     With the majority of its stores located on the East Coast, Alex and Ani, which is privately held, is now looking further afield. It will make its Southern California debut this fall, in Orange County.    

Amazon Prime has added yet another item to its growing lineup of membership benefits: discounts on student loans.   The online giant is teaming up with Wells Fargo to offer Amazon Prime Student members a discount on private student loans that are taken out through Wells Fargo Educational Financial Services, the largest private student lender among U.S. commercial banks. (Membership in Amazon Prime Student costs $49 a year, which is half the price of a regular Amazon Prime membership.)  

Party City Holdco Inc. on Thursday named Daniel J. Sullivan as CFO.   Sullivan succeeds Michael A. Correale, who is stepping down as Party City CFO to focus on the newly created position of executive VP chief accounting officer and treasurer, effective Aug. 29. In his new role, Correale will be responsible for all of the company’s external financial reporting, treasury functions, banking and credit relationships.  

A familiar chain has been named the most powerful retail brand of 2016.   According to the 2016 Top 100 Most Powerful Brands report from brand marketing firm Tenet Partners, Barnes & Nobile is the most powerful retail brand, and 32nd most powerful brand overall, of the year. This is the second straight year Barnes & Noble ranked highest among retailers.