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Marketing

  • Online athleisure wear brand raises $7 million; plans to expand, open pop-up

    As consumers continue to embrace athleisure wear, retail startups are clamoring to bust into the multi-billion dollar industry. Outdoor Voices – a chic athleisure wear brand for men and women, founded by 27-year-old designer and CEO Tyler Haney in 2012 – is doing a fine job of getting its foot in the door.

  • Rooms to Go to open massive furniture complex in North Carolina

    Rooms to Go is cutting the ribbon this weekend on the largest retail furniture store in the Southeastern United States.

    The Florida-based retailer will open a Rooms to Go Super Center and Distribution Center on Oct. 17 in Dunn, North Carolina. The newly built facility comprises approximately 1,450,000 sq. ft. on 120 acres and houses a state of the art Rooms to Go showroom, a Rooms to Go Kids/Teens showroom, a Rooms to Go Outlet Center and a huge distribution center housing tens of thousands of pieces of furniture.

  • Costco adds digital knowledge to its board

    Costco is adding a bit of digital expertise to its ranks with its latest new board member.

  • Rooms to Go to open massive furniture complex in N.C.

    Rooms to Go is cutting the ribbon this weekend on the largest retail furniture store in the Southeastern United States.

    The Florida-based retailer will open a Rooms to Go Super Center and Distribution Center on Oct. 17 in Dunn, N.C. The newly built facility comprises approximately 1,450,000 square feet on 120 acres and houses a state of the art Rooms to Go showroom, a Rooms to Go Kids/Teens showroom, a Rooms to Go Outlet Center and a huge distribution center housing tens of thousands of pieces of furniture.

  • Toys"R"Us kicks off annual Toys for Tots campaign

    Toys"R"Us is looking to make the holidays a lot merrier for the 15.5 million children living in poverty in the United States.

    The retailer has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Dec. 6, customers can spread holiday joy to children living in poverty by donating new, unwrapped toys at any Toys"R"Us or Babies"R"Us store across the country and online.

  • Food Lion completes major store revamp initiative

    Food Lion has rolled out its “Easy Fresh and Affordable” branding campaign to its 162 stores in the Raleigh, North Carolina market. The $250 million initiative included full store remodels, price investments and training of associates.

  • Report: Starbucks 'visualizes' drive-through innovation

    Starbucks Corp. is reportedly seeing value in a new addition to its drive-through order windows.

    According to Bloomberg, Starbucks is rolling out video screens to 2,400 drive-through lanes in stores across the U.S. during the next 12 months. In one major differentiator from the drive-through screens found at many quick service chains, Starbucks screens will feature a real-time audio/video feed of the barista taking the order.

    Images of items the customer orders will appear on the screen to ensure they are placed correctly.

  • Top retail CMOs to be honored

    Top marketers at Neiman Marcus and Home depot were among a group of marketing executives recognized by the CMO Club this week.

    The CMO Club, established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, determined four winners in various categories.

  • Couche-Tard CFO resigns; company to buy 18 stores in Texas

    One of the world’s largest C-store operators is searching for a new CFO as the company expands its reach in the southern United States with a deal to buy 18 convenience stores operating under the Texas Star brand.

    Alimentation Couche-Tard Inc. announced that Vice President and Chief Financial Officer Raymond Paré has resigned. It also announced a deal to acquire 18 convenience stores in the Souhwest, which will be converted to the Circle K brand and will continue to sell Shell and CITGO-branded fuel. The deal is expected to close by next April.

  • Couche-Tard to buy 18 stores in Texas as CFO suddenly resigns

    One of the world’s largest C-store operators is searching for a new CFO as the company expands its reach in the southern United States with a deal to buy 18 convenience stores operating under the Texas Star brand.

    Alimentation Couche-Tard Inc. announced that Vice President and Chief Financial Officer Raymond Paré has resigned. It also announced a deal to acquire 18 convenience stores in the Souhwest, which will be converted to the Circle K brand and will continue to sell Shell and CITGO-branded fuel. The deal is expected to close by next April.

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