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Marketing

  • 30-year PepsiCo exec named CEO at Advance Auto Parts

    From salty snacks and soft drinks to motor oil and car parts, Advance Auto Parts has tapped a lifelong PepsiCo executive to serve as its next CEO.

  • Former Walmart exec Tom Coughlin dead at 66

    Longtime Walmart executive Tom Coughlin, an inspirational leader who played a key role in Walmart’s growth and left the company in 2005, passed away on April 1.

  • American Eagle debuts tongue-in-cheek campaign for men's underwear

    American Eagle Outfitters is launching another viral marketing campaign, this time with a funny focus on the fight against the body shaming of men.

    The retailer is kicking off its #AerieMAN campaign, featuring a mix of quirky male characters of different sizes and personalities sharing "real life" stories in their skivvies. American Eagle's Skinny Skinny Jean and American Beagle Outfitters campaigns were huge successes in 2013 and 2014. Now the brand is focused on raising awareness around body diversity.

  • Home furnishings retailer heading West

    Crate and Barrel is going to try its luck in Nevada.

    The home furnishings retailer has signed a lease to open a store at Downtown Summerlin, Summerlin, Nevada, a Howard Hughes Corp. development. The 106-acre retail and entertainment center is located in the Summerlin master planned community.

  • Up Close: Shoppers review the next-generation Apple store

    Sleek. Minimalist. Innovative. Modern.

    Those were among the words used most often by mystery shoppers to describe Apple’s next-generation store, located at Shops of Saddle Creek South in Germantown, Tennessee, a suburb of Memphis.

    The shoppers are part of Field Agent, which provides on-location auditing and research via a network of 650,000 “agents” who collect data that can be monitored in real time by its clients. The company deployed several agents to visit and then review the store. The majority of the comments were glowing:

  • Department store giant continues to expand outlet store formats

    Macy’s announced it will open a new Bloomingdale's Outlet store in November 2016 at The Outlets at Orange, in Orange, California.

    The 24,000-sq.-ft. store will be the 17th Bloomingdale's Outlet location and offer a range of off-price apparel and accessories for men, women and children.

  • Ulta Beauty adds new Chicago office

    Ulta Beauty plans to open an amenity-filled satellite office at desirable downtown Chicago location to complement its existing headquarters facility in a remote suburb.

  • Commentary: Another Battle of Atlanta

    For many business owners, the ongoing feud for control of the Republican Party has largely come, unfortunately, at their expense.

    Over the last 10 years or so we have witnessed the balance of power within the party shift from economic conservatives and the business community - to social conservatives and the interest groups that serve them. I have labeled this fight as one between the "suits" and the "boots." Over the last two election cycles, the boots have clearly demonstrated that they are in charge.

  • No bonuses or pay hikes for Macy’s execs

    Macy’s CEO and other top executives are feeling the pain of the chain’s disappointment financial performance in 2015.
       
    The board decided to award no bonuses after the chain fell short of its sales, cash flow and earnings goals, Macy’s said in a regulatory filing, according to Bloomberg.

    Click here for more.

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