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Target gets in bed with popular mattress-in-a-box brand
An online start-up has turned to a traditional retailer to help grown its brand. Target Corp. has entered into a partnership with Casper, an online brand credited with disrupting the mattress category. Target will start selling the brand’s mattresses and other products, including a few exclusive items, beginning on June 18.
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Original Penguin, Aspen, Colorado
Original Penguin has opened a pop-up in Aspen. The 800-sq.-ft. shop reflects the brand’s upcoming new store concept, which is based on a well-balanced, playful aesthetic that the company’s describes as “mid-century quirk.” At the same time, the store design is quintessentially Original Penguin with nods to the retailer’s 60 years of heritage. Walnut wood textures against crisp, white backdrops create warmer tones throughout the store.
