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Marketing

  • Online giant tops in ‘brand intimacy’

    Amazon leads the way in the retail industry when it comes to creating an emotional bond with customers, but the industry as a whole lags behind two other categories.    That’s according to MBLM’s Brand Intimacy 2017 Report, in which Amazon placed first in the retail category. followed by Whole Foods Market and Target Corp. The remaining brands in the top 10 for the retail industry are: H&M, Macy’s, Nordstrom, Sephora, Ikea, The Home Depot and eBay.  
  • Big shakeup at Whole Foods Market

    There’s been a reorganization at Whole Foods Market.   On Wednesday, the natural-foods retailer named a new chairwoman and five new independent directors, effective immediately. It also appointed a former Kohl’s executive as CFO.   The changes come as activist investors and restless shareholders have been demanding Whole Foods accelerate the turnaround its business. The board shakeup came on the same day as the retailer released second quarter earnings that met analysts’ expectations. 
  • Reimagining Cumberland Farms

    Cumberland Farms, a convenience store fixture in New England and central Florida for half a century, once fielded more than 1,000 stores. But, it has slimmed down to 600 locations as it transforms itself from a strip-center and gas station dairy store to a chain of freestanding, modern C-stores providing an array of food service options and gasoline.

  • Pay Programs: Retailers need to be informed and be proactive

    As retailers continue to navigate challenging conditions, they need to ensure their people strategies and pay programs are flexible and supportive, not ridged and dated. What follows are different approaches to working through some of the difficult, but necessary, steps to improving retail pay programs to fit the basic actions some retailers must now take.    Being Proactive Not Reactive
  • Office Depot Q1 profit surges

    Office Depot’s profit in the first quarter more than doubled as its reduced store count led to lower operational costs.   The company's net income increased to $116 million, or 22 cents per share, in the quarter ended April 1, from $46 million, or 8 cents per share, in the year-ago period. Its results beat analysts’ expectations.  
  • Struggling department store chain to replace CEO

    There’s been a shakeup at Bon-Ton Stores.   The department store retailer announced that Kathryn Bufano, president and CEO, will leave the company when her contract expires on August 25. She will be succeeded by William Tracy, currently the retailer’s COO. He will be Bon-Ton’s fourth chief executive since 2012.   
  • Outdoor lifestyle brand makes exec appointments

    Timberland has made yet another executive appointment to support its growth strategies.   The company named footwear industry veteran Tracy Smith as VP and general manager of Timberland North America. In this role, he will lead the strategic vision and operations of Timberland’s wholesale and direct to consumer businesses in North America, with responsibility for strategy, merchandising, sales, marketing and operations.  
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