Marketing

Forever 21 has entered into a partnership with mall owner GGP Inc. to debut a new, freestanding brick-and-mortar retail format.    The Los Angeles-based fast-fashion giant will launch Riley Rose, a beauty boutique, at 13 GGP regional shopping centers, with 10 locations opening in 2017. According to a report by newbeauty.com, the new concept will be experiential, millennial-focused and Instagram-friendly.    

Foot Locker posted weaker-than-expected earnings and sales for its first quarter after high promotional activity and getting off to a slow start in February.        Net income for the company's first quarter ended April 29, 2017 was $180 million, or $1.36 per share, compared with net income of $191 million, or $1.39 per share in the year-ago period.  

Lululemon has named a new chief technology officer.   According to a report in GeekWire, Julie Averill is joining the retailer as its new executive VP and chief technology officer. Currently, Averill is the CIO at REI.  

Phillips Edison & Company is the fastest-growing company in retail real estate, and it wanted to applaud that fact by giving retailers the fastest route to Chain Store Age’s Annual Real Estate Report. Dig in to learn about the leading developers, the best third-party managers, and the future innovators in the business.

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CBRE has widened its footprint in South Florida by buying the business assets of the Brenner Real Estate Group, which has offices in Fort Lauderdale, Boca Raton, and Melbourne.   Founded by Scott Brenner in 1987, the company provides leasing brokerage, investment sales, and property management services through more than 20 associates.  

Original Penguin has opened a pop-up in Aspen. The 800-sq.-ft. shop reflects the brand’s upcoming new store concept, which is based on a well-balanced, playful aesthetic that the company’s describes as “mid-century quirk.” At the same time, the store design is quintessentially Original Penguin with nods to the retailer’s 60 years of heritage. Walnut wood textures against crisp, white backdrops create warmer tones throughout the store.  

West Elm will be opening its first Fort Worth location in rebranded urban retail development in the town’s Cultural District.   Heretofore known as West 7th, The Woodmont Company decided to call upon a more colorfully named street in the neighborhood to rebrand the shopping and entertainment district as Crockett Row at West 7th.  

Yesway has expanded its store network.   The convenience store company announced it has acquired 35 Wes-T-Go and Chillerz stores in Abilene, Texas. The acquired stores will be added to Yesway’s existing portfolio of 38 locations currently operating in Iowa and Kansas.