Marketing

Target Corp. is launching an array of private brands and the discounter is giving them a big kickoff.   The discounter will launch an aggressive marketing campaign for the new labels, AdAge reported, including everything from print and television spots to in-store events and visual merchandising.      

David Weinreb, who took The Howard Hughes Corporation public, will now take the company well into the next decade.   The Dallas-based company announced it has entered into a new employment agreement with Weinreb that runs through 2027. As part of the deal, Weinreb completed the acquisition of nearly two million stock warrants in the company at a cost of $50 million.  

PREIT, which has long been pursuing a strategy of unloading underperforming malls from its portfolio, announced it has sold the Logan Valley Mall for $33.2 million net of credits issued to the buyer. The new owner’s identity was not released.   The Altoona, Pennsylvania, mall -- anchored by Macy's, J.C. Penney and Sears -- had been turning in sales-per-square-foot of $324 versus an average of $475 for the rest of the PREIT portfolio.  

Two experienced retail executives have joined the management team of the parent company of such brands as Men's Wearhouse and Jos.A. Bank.   

Pure Hockey is converting its various store banners to its namesake brand.    The company, which owns the Pure Hockey, Total Hockey, and HockeyGiant brands, will begin rebranding all of its retail stores as Pure Hockey. Pure Hockey acquired HockeyGiant in September 2015 and acquired Total Hockey in August 2016, giving the company a total of 53 retail locations across the United States, along with four e-commerce sites specializing in hockey, goalie, and lacrosse equipment.  

It didn't take long for cities across North America to throw their hat in the ring when Amazon announced it had initiated a search for a city in which to build a second headquarters.    In seeking proposals, Amazon laid out some very definite criteria, including population requirements (one million or more). CNBC examined the criteria and suggested that five cities are worthy of a close look by Amazon: New York, Atlanta, Chicago, San Francisco and Boston.   

Aptos has tapped an industry veteran to assist retailers on their transformation journeys.   The retail technology solution provider has named Vicki Cantrell as its retail transformation officer. In this newly created position, she will oversee Aptos functions for business consulting and strategy, value engineering, and strategic account management. Cantrell will also leverage her retail background to advise and support Aptos customers as they reinvent their businesses for omnichannel growth, profitability and customer loyalty.

Raley’s is helping its customers make more informed food purchasing decisions in-store and online.   Called the Raley’s Shelf Guide, the program features icon-based shelf tags that educate shoppers about current food trends and industry research — and also sets stricter standards for packaged food claims. Overall, the service is creating label transparency when it comes to helping customers understand packaged goods’ ingredients, food processing and nutritional value.