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Former NRF exec joins Aptos as retail strategist


Aptos has tapped an industry veteran to assist retailers on their transformation journeys.

The retail technology solution provider has named Vicki Cantrell as its retail transformation officer. In this newly created position, she will oversee Aptos functions for business consulting and strategy, value engineering, and strategic account management. Cantrell will also leverage her retail background to advise and support Aptos customers as they reinvent their businesses for omnichannel growth, profitability and customer loyalty.

She will also serve on the company’s executive leadership team, reporting to Aptos CEO and culture leader Noel Goggin.

“I am thrilled to join Aptos at a critical act-now or regret-it moment in retail,” said Cantrell.

“Everybody’s talking about transformation, and the reality is, there is no one blueprint to achieve it, and there are different recipes for success. What works for one retailer might not work for another,” she said. “In my role, I will partner with retailers on their transformation journey, and change the way we work together. By deepening our collaboration with customers, we will empower each retailer to achieve its strategic vision while building lasting relationships with its customers.”

Most recently, Cantrell served as NRF’s senior VP, communities, and executive director, In that role, she was responsible for providing strategic direction and management of, NRF’s digital retail division.

Previous to NRF, Cantrell served as COO of Tory Burch, where she focused on the development of process and infrastructure to achieve sustainable growth. Earlier in her career, she also served as CIO of Giorgio Armani Corp., and held positions with Gucci Group, Party City and J.C. Penney.

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