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Marketing

  • Rise of the ‘Craft’ Brand

    The age of the Goliath brand is over. Now, the Davids are running the show.   The commerce landscape has consistently been dominated by giant corporations, whose brands became extremely broad, and in some ways generic. Think about Gillette. What does Gillette mean to you?    Unless you get really excited about the prospect of a 37-blade razor, Gillette as a brand probably doesn’t mean much to you. It’s just the standard razor you buy at the store.  

  • PetSmart reaches store milestone

    PetSmart continues to expand its brick-and-mortar presence across North America.   The company has opened 1,500th store, in Sheridan, Colorado. The location is one of approximately 80 new stores the pet specialty retailer is opening in 2016 in new markets as well as in convenient locations in current markets.   

  • Unusual bedmates: Neiman Marcus joins up with digital fashion disruptor

    It’s an odd partnership — at least at first glance.   Neiman Marcus has entered into a partnership with Rent the Runway, which lets shoppers rent pricey designer dresses as opposed to buying them (at a luxe store like Neiman Marcus).       

  • Apparel giant taps former Dick’s Sporting Goods exec as finance chief

    Gap Inc. has appointed Teri List-Stoll as executive VP and CFO, effective January 17, 2017.   List-Stoll will succeed Sabrina Simmons, whose departure was previously announced. Simmons will shift into an advisory role through the end of the company’s fiscal year.     Most recently, List-Stoll held the position of executive VP and CFO for Dick’s Sporting Goods. She left Dick’s in August 2016.     

  • Prince Georges Mall adds Ulta and DSW

    The Mall at Prince Georges in suburban Washington, D.C. will welcome a 16,000-sq.-ft. DSW location and an 11,000-sq.-ft. ULTA in second quarter 2017. The signings are part of PREIT’s ongoing strategic plan to re-outfit its centers with “in-demand” retailers.   “The property has just begun its transformation into an elevated, vibrant shopping and dining destination commensurate with the development that has occurred in the surrounding area,” said Joseph F. Coradino, CEO of PREIT.  

  • Home Depot beats Street in Q3

    The Home Depot on Tuesday reported sales and earnings for its third quarter that exceeded forecasts.    The world’s largest home improvement retailer posted a double-digit increase in earnings during the quarter, which it characterized as a balanced across-the-board period of growth.    Net sales jumped 6.1% to $23.2 billion, compared to $21.8 billion in the same quarter last year.   Comparable-store sales in the U.S. increased 5.9%. 

  • Dick’s Sporting Goods tops Q3 estimates but gives weak guidance

    Dick's Sporting Goods Inc. on Tuesday reported better-than-expected sales and earnings for its fiscal third quarter but tempered its good news with a weak outlook for the fourth quarter.    Dick’s posted net income of $48.9 million for the quarter ended Oct. 31, up from $47.2 million in the year-ago period.   On a per-share basis, the Coraopolis, Pennsylvania-based company said it had profit of 44 cents. Earnings, adjusted for non-recurring costs, were 48 cents per share.  

  • Butler names new marketing director

    Butler Enterprises has named a Gainesville insider to promote and market its Neighborhoods at Butler project in that Florida college town.   The complex’s new director of marketing, Mary Reichardt, arrives at Butler from the Visit Gainseville-Alachua County Tourism Development Office, where she served as marketing chief. There, she created the county’s first brand strategy to establish awareness across the U.S. and in Europe.   

  • Regency Centers, Equity One merge in $15 billion deal

    Regency Centers, a major player in grocery-anchored centers with 307 properties, and Equity One, owner of 98 retail properties, have signed an agreement to merge. Regency will continue as the surviving public company and, it claims, assume the position as the largest shopping center real estate investment trust.   The combined company is expected to have a total market capitalization of approximately $15.6 billion.   

  • Neiman Marcus loses key executive

    The CFO of Neiman Marcus has resigned after 15 months on the job.   Donald Grimes has resigned as COO and CFO of the luxury retailer, effective immediately. No reason was given for his departure. But in an SEC filing, the company said Grimes's resignation "was not the result of any disagreement regarding any matter" related to its "operations, policies or practices."   Grimes joined Neiman Marcus in June 2015, after a seven-year stint at Wolverine World Wide where he was CFO. 
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