Marketing

J.C. Penney is often associated with an older shopper demographic. But its comeback is being fueled, at least partially, by a surprising group.    Millennial moms now account for 45% of Penney's revenue, CNBC reported, and the group is also driving much of the growth in the company's sales and customer count.   

Move over Lululemon and Athletica, Sweaty Betty is moving onto your turf.   The London-based retailer of stylish activewear for women opened its ninth U.S. store — and third location in the Los Angeles area — on Melrose Ave. in West Hollywood, reported The Los Angeles Times, with a location in San Francisco up next.  

Kroger Co. lowered the higher end of its full-year adjusted profit forecast amid a “difficult” operating environment, marked by falling food prices and increased competition.    The nation’s largest grocery store operator reported net earnings of $391 million, or $0.41 per diluted share, and identical supermarket sales growth, without fuel, of 0.1% in the third quarter, which ended on Nov. 5. Net earnings in the same period last year were $428 million, or $0.43 per diluted share.  

Beauty stores are hot — and shoppers around the globe can’t seem to get enough of them.     With hundreds of new door openings during 2015-2016, boutique beauty stores remain on a high growth trajectory, according to an upcoming study from market intelligence and research firm Kline.   

JGA has named Joanne Healy to the newly created position of executive VP, chief strategy officer.   Her responsibilities will span across strategy, creative and business development, bringing her unique perspective to the rapidly evolving world of retail, service and brand experience.    

A new solar project will make Ikea the largest non-utility solar owner in the state of Ohio.   The home furnishings giant plans to install solar panels atop its future store in Columbus, Ohio, due to open in summer 2017.  It will be the second Ikea solar array in Ohio. The chain installed a 1.026-MW rooftop array at its Cincinnati-area store in 2012.   REC Solar will develop, design and install the solar power system at the Columbus store, which is being built by Pepper Construction. 

Bentley’s Pet Stuff is on the move.   The family-owned retailer, which specializes in the fast-growing segment of natural pet food, will open nine stores in December, with locations in Milwaukee, Colorado, Minneapolis and Chicago.    The new locations include Bayview, Racine, Menomonee Falls, New Berlin, Delafield and Fox Point (all in the Milwaukee area); Stillwater in the Minneapolis area; Greenwood, Colorado; and one in Chicago.  

Ikea is hoping to build its fifth store in the state of Texas.   The retailer is submitting plans to the City of Live Oak, Texas, for a San Antonio-area store. Pending approvals, construction could begin in spring 2018, with an opening in summer 2019.     Located approximately 15 miles northeast of downtown San Antonio, the 289,000-sq.-ft. proposed Ikea would be built on 31 acres.  

QVC has appointed Bob Spieth as executive VP of QVC's customer and business services. He will oversee supply chain, customer service and experience, operations strategy, and corporate real estate and workplace services for both QVC and zulily businesses, with the exception of zulily's corporate facilities. Spieth joined zulily in 2013 as COO. Prior to zulily, he held several leadership roles with OHL, one of the world's largest third-party logistics companies

Subway continues to expand its online capabilities.   The chain is hiring 150 people to fill technology, marketing and operations roles for its digital division, according to a report by CIO.com.