Marketing

SAN ANTONIO — H-E-B announced that Jennette McCurdy, co-star of Nickelodeon’s "iCarly," will star in its new "Gear Up for Back-to-School" ad campaign. The campaign launched Wednesday and runs through Aug. 31 in Texas.

Pittsburgh -- GNC Holdings announced that it has made three promotions in its merchandising, marketing and store operations functions. The company also announced that David P. Berg has resigned, effective this September, from his position as COO to pursue other interests.

Thomas Dowd, a 22-year GNC veteran, has been promoted from executive VP store operations and development to executive VP chief merchandising officer, and general manager.

Jeffrey Hennion has been promoted from executive VP chief branding officer to executive VP and CMO.

By Daniel Burrus, burrus.com

SAN FRANCISCO — Levi's announced that it has appointed Paul Zadoff as its new SVP wholesale commercial operations for the Americas. In this role, Zadoff will be responsible for developing and implementing effective strategies to drive long-term sustainable revenue growth, as well as ensuring the integration of a consistent consumer experience across the brand's wholesale commercial operation channels in the Americas.

NORTHFIELD, Ill. — Kraft Foods announced that Michael Clarke, EVP and president of Kraft Foods Europe, will leave the company in mid-August to take a senior executive position with a U.K.-based public company. Kraft Foods has named Timothy Cofer, formerly SVP of the company's global chocolate category team, to succeed Clarke.  Cofer will report to chairman and CEO Irene Rosenfeld and become a member of the Kraft Executive Team.  He will be based in Zurich, Switzerland.

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New York City -- In an address Wednesday at Microsoft’s Worldwide Partner Conference in Los Angeles, COO Kevin Turner said that Microsoft hopes to open 75 freestanding Microsoft stores within the next two to three years.

“We’re going to open up to 75 more stores over the next two to three years, and continue to bring our stores outside the U.S. as well, so we’ve got a huge opportunity to get the Microsoft story out there, and we’re going to keep driving that,” Turner said.

Specialty retailer Mattress Giant named industry veteran Mike Bookbinder as its new EVP merchandising and marketing. Bookbinder’s name is familiar to those in the world of sleep-related retail, as he spent 11 years with the New York-based Sleepy’s chain where he held various roles including EVP of sales and marketing. He also served as president of City Mattress in upstate New York and most recently was with mattress manufacturer King Koil where he served in a new business development role as SVP sales.