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Samsung enters new retail venture with Micro Center

7/15/2009

SAN JOSE, Calif. Samsung will begin selling its external hard drives for the first time through a retail channel. The company has forged an agreement with Micro Center to sell its external hard drives on Micro Center’s web site and in their retail stores nationwide.

As the first retail and e-retail authorized distributor, Micro Center will be responsible for expanding the market for Samsung’s full line of external drives, including S1 Mini 1.8” hard drive with capacities in 120/160/250GB; S2 portable in 160/250/320/500GB capacities; and Story Station with capacities of 1/1.5TB; and future external drives.

"Samsung will leverage Micro Center’s expert service-oriented staff that specializes in PCs and peripherals to expand our user base," said Andy Higginbotham, director of HDD sales and marketing for the Samsung Semiconductor Storage Division. "With a strong brand name presence with many of our other consumer electronic products, our objective is to make sure that more consumers have access to top-quality, dependable external storage products."

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