ODP sings new in-store messaging tune

LA JOLLA, Calif. Office Depot has select Fluid Music Canada's Trusonic service to provide in-store music and messaging for its U.S. retail stores.

Trusonic will enable Office Depot to announce sales, promote contests and conduct training. The service also enables Office Depot to play a variety of music in stores.

"Trusonic's technology and pinpoint messaging capabilities attracted us to their platform," said Chuck Rubin, President of North American Retail for Office Depot. "Not only will we be able to better communicate with our customers both in the store and on the phone, we found Trusonic's value proposition to be highly compelling."