Marketing

WASHINGTON -- The National Retail Federation announced that it has promoted Carleen Kohut, who has served as NRF SVP and CFO for the past ten years, to COO, as part of board-approved restructuring plan. Additionally, Susan Newman, VP conferences, has been promoted to SVP conferences and Mike Gatti, formerly SVP communications, has been named SVP member relations.

HOFFMAN ESTATES, Ill.  -- Sears announced that it has launched Beverly Drive, a new plus-size women's fashion line. Making its debut this month, the line will be available at Sears stores nationwide, as well as online at www.Sears.com.

NAPERVILLE, Ill.  — OfficeMax announced the launch of DiVOGA desk products and accessories featuring the limited edition Catherine collection. According to the company, the line features a contemporary take on the traditional brocade patterns dating back to eighteenth century Europe. 

DiVOGA Catherine is available for purchase at OfficeMax stores nationwide and other select retail partners of OfficeMax starting February 2011.

WOONSOCKET, R.I. — CVS Caremark announced on Thursday an increase in fourth-quarter same-store sales and a boost in retail pharmacy revenues as pharmacy comparable-store sales benefited from the Maintenance Choice program.

"I'm pleased with our earnings this quarter, which were in line with our expectations. Our retail business continued to produce industry-leading same-store sales and achieved an all-time record operating margin," stated Larry Merlo, who currently serves as president and COO and will be taking the reins as CEO in March.

Walmart broke new ground in its media relations efforts this week when EVP Leslie Dach appeared on Comedy Central’s "The Colbert Report." This appearance on Comedy Central was a potentially high risk move as knows anyone who has ever watched host Stephen Colbert interview guest or laughed as correspondents on the Daily Show with Jon Stewart are able to make interview subjects look foolish without them realizing it. Dach is too sophisticated and articulate to allow that to happen and the purpose of his visit was to elaborate on the company’s healthy food initiative.

Walmart SVP brand marketing Tony Rogers was recently added to the program at the Symphony IRI Group’s annual summit to be held this year in Miami on March 28 to 30. Rogers will join Univision Communications EVP corporate research, Elizabeth Ellers, for a presentation titled, “Making Hispanics Your Competitive Advantage at Retail.”

It’s been more than five years since Walmart introduced its goals of being supplied 100% by renewable energy, creating zero waste and selling products that sustain people and the environment. These audacious goals initially fell under the umbrella of sustainability, but now we get word out of Miami that sustainability has been transformed to “sustainagility.”

Slowly but surely the headwinds Walmart has faced for years in its domestic expansion efforts have begun to diminish to the point where major victories are now being scored. Two examples stood out this week on opposite sides of the country. The highest profile of these is the situation in New York where it may not seem like Walmart won a victory this week, but it did. Walmart’s entry into the city has been the subject of considerable and heated debate for at least five years, but the situation has come to head in recent months.

Miami -- Walmart Latin America CEO Eduardo Solorzano said Thursday in a speech that Walmart is using the company's expertise in sustainability as a means for profitable growth. 

Washington, D.C. -- The National Retail Federation said Thursday that it has made changes to its organizational structure, promoting Carleen Kohut from senior VP and CFO to the position of COO.

Also Susan Newman, VP, conferences, has been promoted to senior VP conferences, and Mike Gatti, formerly senior VP communications, has been named senior VP member relations.