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Asda distribution deal major win for Polaroid brand
The Polaroid company may have went through its share of financial difficulties, but there is plenty of equity left in the brand name and Walmart’s Asda unit is looking to capitalize on it this month with a new line of consumer electronics.
Asda this week began offering an exclusive range of CE items including televisions, media players and audio equipment under the Polaroid brand.
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Jakks builds up portfolio with Maui acquisition
MALIBU, Calif. — Jakks Pacific has acquired Ohio-based Maui Inc., a manufacturer and distributor of spring and summer activity toys, outdoor sports related toys, impulse toys including the popular Wave Hoop and Sky Ball products under the Maui Toys brand.
Jakks Pacific has acquired all of the shares of stock of Maui, a 24-year-old, privately held company, and its Hong Kong based affiliate A.S. Design Limited. The business is comprised of proprietary non-licensed brands.