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Sonic taps Planalytics for weather insights
Berwyn, Pa. -- Planalytics announced that Sonic Corp. has subscribed to its Business Weather Intelligence Platform. Sonic is utilizing Planalytics' Consumer InsightsSM service to analyze, quantify and manage the weather's impact on restaurant traffic and demand for certain products such as fountain drinks, frozen treats and entrees.
"Planalytics will help us better understand the impact of weather in each of our key markets," stated Barbra Castleberry, manager of marketing analysis for Sonic, which has more than 3,500 locations nationwide. -
Gordon Brothers and WME in partnership to acquire brands
Boston -- Gordon Brothers Group, a global investment, lending and advisory firm, and WME, a leading talent agency, jointly announced the formation of a strategic partnership to identify, acquire and often revitalize undervalued, distressed or orphaned consumer product and retail brands.
Currently, Gordon Brothers Group and WME are evaluating a host of potential brands to acquire. Some of Gordon Brothers Group's current brand investments include Linens 'N Things and The Sharper Image.