Marketing

New York -- Starbucks Corp. is expanding its drive-thru format, the chain said in its first-quarter earnings call. According to company officials, more than half of the approximate 1,500 new locations it plans to open in the United States during the next five years will be drive-thrus.

Starbucks plans to remodel about 1,400 U.S. locations in 2013. Roughly 500 of those locations will receive a major overhaul.

Pittsburgh -- American Eagle Outfitters announced plans to open a series of vertically owned and operated-stores in Mexico, with the first location set to open on February 20, 2013, in Mexico City.
   
The store will be located in the Perisur’s shopping center, a mall located in the south part of Mexico City. Each AEO store will include an Aerie presence either in shop-in-shop or side-by-side form.

MAHWAH, N.J. — Sharp achieved the top U.S. market share in the 60"+ LED TV segment in 2012, according to The NPD Group's Retail Tracking Service. According to the company, the increase in market share between 2010 and 2012 was due to its selection of large screen choices, picture quality performance and brand strength, Sharp more than doubled its market share between 2010 and 2012 (based on revenue share).

LOS ANGELES, Calif. — The Retail Industry Leaders Association (RILA) added five industry executives to its board of directors during its semi-annual meeting on Jan. 28 in Los Angeles, Calif. Also as a part of the meeting, Walmart president and CEO Bill Simon was re-elected to the board. Executives joining the board are elected to serve two-year terms. 

Joining the RILA board of directors are:

New York -- J.C. Penney is changing course on its no-sales policy. It was just one year ago that the retailer, amid much fanfare, announced it was nearly eliminating sales events from its stores in favor of a three-tier pricing strategy and everyday low pricing. But on Monday the Associated Press reported that J.C. Penney is not only bringing back sales promotions to its stores, but will also add price tags or signs for approximately half of its merchandise that will show the "manufacturer's suggested retail price" next to J.C.

ATLANTA — Songstress Taylor Swift has signed on as the new face of Diet Coke's "Stay Extraordinary" campaign, which celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.

Strong international growth and price increases helped Kimberly-Clark produce a 3% fourth quarter sales increase and cap off a record year.

Philadelphia -- Teen and tween retailer Five Below will open 60 stores this year, including its first-ever locations in Texas.

The retailer said it will open four to five stores in Austin, Texas, and 10 to 12 stores in Dallas by late summer, with the potential for more than 100 stars in the Lone Star Sate stores over time.