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J.C. Penney to leave Martha Stewart label off certain lines
New York -- J.C. Penney will leave the Martha Stewart name off some of its upcoming décor and housewares lines despite the pair’s multi-million dollar partnership, according to a Tuesday report by the New York Post.
Citing unnamed sources, The Post said that while the Martha Stewart name will appear on window treatments, the brand will be mostly missing from key categories such as bedding, linens and kitchenware.