Marketing

Bentonville, Ark. -- Wal-Mart Stores said Tuesday it will launch a “My Local Walmart” Facebook application, which will allow more than 3,500 Walmart stores to interact direct with their local customers and some 9 million total Facebook fans.

The "My Local Walmart" Facebook application will provide locally relevant information on everything from new products and sales information, to details on in-store events.

Hudson, Ohio -- Jo-Ann Fabric and Craft Stores said Monday it will increase its work force by more than 15% for the holiday season.

Tom Williams, senior VP human resources for Jo-Ann, announced the company has begun the seasonal recruiting process and will hire more than 3,000 additional employees before the holidays.

The company attributes the seasonal hiring to anticipation of increased traffic in stores through the holiday season.
 

CHICAGO — Sue Klug, president of the Southern California division of Supervalu, has been awarded the Bobbie O'Hare Award for outstanding service to the Network of Executive Women.

NEW YORK — Supermarket chain Stop & Shop will work with Foodshare to sponsor events at its stores in Hartford, Conn., to help qualifying residents access the Supplemental Nutrition Assistance Program benefit.

About 70% of Connecticut residents who qualify for SNAP, formerly known as the food stamp program, actually receive the benefit, Stop & Shop said. This is because of such issues as language barriers, lack of transportation or lack of knowledge of the program.

Jamie Egasti was named CEO of Catalina Marketing Corp. and will join the firm’s board of directors. Egasti previously served as CEO of The Folgers Coffee Company and president of global snacks and coffee at Procter & Gamble. Egasti replaces Catalina co-founder George Off, who has served as interim CEO and a member of the company’s board of directors since May, 2011.

The NPD signed a point-of-sale cooperation agreement with Sam’s Club, the Wal-Mart Stores division, to receive and analyze sales information from Sam’s Club U.S. clubs and SamsClub.com.

Under the agreement, NPD will receive point-of-sale data from Sam’s Club, increasing NPD’s tracking coverage for clubs and e-commerce and providing its clients with a more robust view of market activity in these channels. NPD will also become Sam’s Club’s primary provider of point-of-sale and consumer panel information in the General Merchandise categories.

Americans spent lots of money on apparel in September, and Target was among the beneficiaries, reporting that the category’s performance exceeded the total company same-store sales increase of 5.3%. Target didn’t elaborate on any key merchandising initiatives that may have influenced the results, such as the launch of the Missoni collection, but it was hardly alone in reporting strong apparel sales.

The relaunch of Target.com did not go as smoothly as the retailer and its customers would have like judging from the persistent backlash a month and a half after the site went live. Ad Age piled on last week with a piece about how friction between marketing and technology teams contributed to a wide range of functionality and customer service issues.

The departure last week of Target chief marketing officer and spearhead of the retailer’s entry into Canada, Michael Francis, was a significant development in the retail world, but someone forgot to tell the company’s suppliers.

It is still very early in the holiday season and anything could happen from a pricing perspective. However, with that as a caveat, it appears Target and Walmart are in a virtual dead heat when it comes to toy pricing, according to a survey by Citigroup’s senior retail analyst Deb Weinswig.