Former P&G executive named CEO at Catalina

Jamie Egasti was named CEO of Catalina Marketing Corp. and will join the firm’s board of directors. Egasti previously served as CEO of The Folgers Coffee Company and president of global snacks and coffee at Procter & Gamble. Egasti replaces Catalina co-founder George Off, who has served as interim CEO and a member of the company’s board of directors since May, 2011.

“Jamie Egasti is an exceptional leader and builder who understands what it takes to create successful organizations,” said Philip Hammarskjold, chairman of the board for Catalina. “Jamie recognizes Catalina’s tremendous ongoing contribution and potential in helping brands, retailers and health care providers grow by providing value that matters to consumers. His deep knowledge of our industry and proven leadership in business innovation will be invaluable moving forward.”

Egasti spent nearly 30 years with Procter & Gamble, holding a variety of sales, marketing and senior management positions, including general management of the global fabric and home care new business development group where he led the creation and launch of several new global businesses, including the Febreze and Swiffer brands. He later served as president of P&G’s $3.2 billion snacks and coffee business and became chief executive officer of The Folgers Coffee Company, where he led the spin-off of Folgers from P&G and later its transition to The JM Smucker Company.

“I am thrilled to join Catalina at an exciting time in our company’s evolution,” said Egasti. “Our ability to see, predict and prompt consumer behavior at the household level cannot be duplicated by any other company in the world. And, our ability to deliver innovative value is superb. It is an honor to be joining such an incredible organization.”