Marketing

Middleton, Wis. -- American Girl, a division of Mattel, will open a store at Chesterfield Mall, in the St. Louis suburb of Chesterfield, Mo.

The 10,850-sq-.ft. American Girl store is slated to open in spring 2012.

Bentonville, Ark. -- Walmart and the Walmart Foundation on Friday named Sylvia Mathews Burwell as president of the Walmart Foundation.

Burwell will join Walmart in January 2012 to lead the company's charitable giving efforts and Walmart's Global Women's Economic Empowerment Initiative. Burwell will also guide the company's social, environmental and economic opportunity efforts in Africa, the company said.

Columbus, Ohio -- Victoria's Secret Direct said Thursday that former Giorgio Armani Corp. CEO Bridget Ryan-Berman has been named CEO of the Internet and catalogue division of Victoria's Secret and a subsidiary of Limited Brands.

Ryan-Berman replaces Pia Ferrario, who will remain as CEO through the holiday season and then transition into an advisory role with the company.

Ferrario joined Limited Brands in 1989 and was named CEO of Victoria's Secret Direct in 2007.

Stamford, Conn. -- Stein Mart and GE Capital’s Retail Finance business announced Friday the multi-year renewal of the Stein Mart co-branded credit card program.

Plans with the new agreement include launching a private label Stein Mart credit card in early 2012 that will be integrated into the customer loyalty program to drive sales and customer engagement.

Minneapolis -- Target Corp. said Thursday that the president of Target.com, Steve Eastman, has departed the company to pursue other opportunities.

The retailer said the decision is unrelated to the performance of its online business. However, the crash of its website last month during the launch of its exclusive Missoni collection led to much criticism.

Eastman is the second major executive to leave Target this month.

PITTSBURGH — Dick's Sporting Goods announced that it is honoring Breast Cancer Awareness Month with its "October -- The Power of Pink" campaign supporting the National Breast Cancer Foundation. Throughout October, Dick's Sporting Goods will feature a variety of pink ribbon items in its stores and online at www.DicksSportingGoods.com/pink from top brands including Nike, Reebok, Under Armour, Lady Hagen and MaxFli and is encouraging consumers to join in showing their support for the cause.

SAN FRANCISCO — Facebook's influence on retail continues to grow as eBay announced that it has integrated the social network's Open Graph functionality into its storefront and fulfillment platforms.

PHOENIX — Ahead of its analyst and investor presentation Thursday, PetSmart announced that it is raising its third quarter guidance.

The company said it now expects earnings per share for the third quarter to range from 46 cents to 48 cents. Initial guidance called for an EPS range of 41 cents to 45 cents. For the full year, earnings per share guidance is increasing to $2.46 to $2.52 from a previous range of $2.40 to $2.48.

PLEASANTON, Calif. — Safeway reported net income of $130.2 million (38 cents per diluted share) for the third quarter of 2011 compared with $122.8 million (33 cents per diluted share) for the third quarter of 2010.

Total sales were $10.1 billion in the third quarter of 2011 compared with $9.4 billion in the third quarter of 2010, due primarily to higher fuel sales, a 1.5% increase in identical-store sales (excluding fuel) and a higher Canadian exchange rate.

NEW YORK — Gap executives reaffirmed its commitment to reducing square footage at home, aggressive international expansion and online growth during a presentation at Gap Global Creative Center in New York City. Gap also revealed that its online-only Piperlime division will explore a store concept next year and is testing men’s apparel.