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Shopper media firms secures additional funding
Collective Bias, the Bentonville, Ar.-based company pioneering the field of social shopper media, secured $10.5 million in funding.
The funding is expected to help the innovative media company continue to drive growth by creating greater engagement among shoppers, brands and retailers. The firms said 2012 was its third consecutive year of triple digit growth and the series A funding round led by Updata Partners represents the opportunity for Collective Bias to accelerate key business initiatives including expansion to international markets.
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SEC: Companies can use social media to put out information
New York -- The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.