Marketing

HOFFMAN ESTATES, Ill. — Sears Hometown and Outlet Stores has elected James Gooch to its board of directors and as chair of the audit committee of the board of directors.

WAYNE, N.J. — Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources. As part of this collaboration, the Babies"R"Us Registry is now available on WhatToExpect.com. Additionally, the retailer plans to feature content from WhatToExpect.com through various Babies"R"Us channels. 

NORWALK, Conn. — Pepperidge Farm has launched a new website that will enable customers to create personalized packages of its Goldfish brand crackers.

The site offers users an array of fun options to personalize Goldfish packages. Users can add their own photos and custom messages, and even pick their favorite Goldfish cracker colors to create special combinations.

NEW YORK — Harris Interactive has revealed the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

New York -- Kohl’s, Target, and Walgreens were named “Brand of the Year” in their respective categories in the 2013 Harris Poll EquiTrend survey.

The annual study, conducted by Harris Interactive, reveals the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

SAN JOSE, Calif. — Ebay is projecting its revenue will grow by 50% over the next three years as it develops successful strategies to maintain itself as a commerce leader.

In a company-held meeting for the financial community, Ebay said it intends to drive strong continued growth in its core Marketplaces, PayPal and GSI Commerce businesses. At the same time, the company is focused on leveraging its global mobile commerce leadership and other commerce technologies to enable new experiences for consumers and retailers.

AVON, Ohio — Duck Tape, a product of ShurTech Brands, announced today a new Duck Tape print featuring the pop music group One Direction.

ATLANTA — Newell Rubbermaid announced plans to open a new design center by early 2014 in Kalamazoo, Mich. This will enable Newell Rubbermaid to add depth in new design specialties, join a strong local presence of design-led companies including Herman Miller , Steelcase, Whirlpool, Stryker and Wolverine, as well as participate in a growing educational community that includes Western Michigan University.