Marketing

BOSTON & ORRVILLE, Ohio — A collaboration between Life is good Company and J.M. Smucker Company will bring a line of coffee products to retail shelves throughout North America.

Sometimes, to meet consumer demand you have to get creative. That’s what developer Centergy Retail, LLC, Dallas, did in the conceptualization of a hybrid power-lifestyle center in the heart of El Paso, Texas.

One of the few ground-up developments in the U.S., The Fountains at Farah will open October 2013 with 600,000 sq. ft. of best-in-class national junior anchor stores, fashion and name brand retailers, and upscale boutiques, restaurants and retail service uses.

Columbia, S.C. -- Golfsmith International is opening its first South Carolina store, in the state capital of Columbia, with a grand opening celebration on May 3 to May 5.
   
The 23,500-sq.-ft. store is part of Golfsmith's aggressive growth strategy in the Carolinas. Adding to its current Raleigh location, the company recently expanded with new stores in Charlotte and Greensboro — with another new store opening in Myrtle Beach later this spring.

New York -- J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.
   

GREENWICH, Conn. — Brynwood Partners’ portfolio company, Pearson Candy Company, has acquired the Bit-O-Honey confectionery brand from Nestle. The acquisition marks the fifth brand Brynwood Partners has acquired from Nestle. Terms and conditions of the transaction were not disclosed.

The Bit-O-Honey national brand has been around for more than 90 years and is available in a variety of formats, which are widely distributed in the U.S. through leading retailers in the food, drug, mass and dollar channels.

AUSTIN, Texas — Specialty golf retailer Golfsmith International has promoted Eli Getson to EVP, general merchandising manager. In his new role, Getson will be responsible for all North American merchandising activity across the company's U.S. Golfsmith stores, Canadian Golf Town stores and e-commerce channels for both brands.

Hudson, Ohio — Jo-Ann Fabric and Craft Stores has hired former Disney and J.C. Penney’s executive Kris Arabia as VP of product development. Arabia will report to senior VP and chief marketing and merchandising officer Riddianne Kline.
 

Los Angeles – Guess Inc. is appointing Sharleen Ernster Lazear as chief design officer. Lazear will oversee all product categories for the Guess and Marciano brands and report to CEO Paul Marciano.

She previously served in senior merchandising and design roles for Victoria’s Secret for 13 years, most recently as executive VP of design.