Marketing

Despite considerable efforts by Walmart in recent years to improve its reputation, a recent Harris Interactive Reputation Quotient poll shows the company has considerable room for improvement.

The study, now in its 13th year, surveyed 17,500 consumers about their perceptions of the 60 most visible companies in America. Not surprisingly, a fair number of those were major national retailers who have become household names. Walmart ranked 41st overall on the list of 60 companies and 10 other retailers were ranked ahead of Walmart.

NEW YORK — In honor of the 2012 Academy Awards, Tiffany & Co. has engaged the services of celebrity stylist Rachel Zoe to create a window display that highlights Hollywood glamour from the 1930s through the 1970s. 

Zoe’s windows are unveiled at Tiffany & Co. flagship stores in New York City, Beverly Hills, Hong Kong, Tokyo, Singapore and London.

WAYNE, N.J. — When Tom Hanks danced across FAO Schwarz's giant piano in the movie "Big," it established the store's iconic status. Now celebrating its 150th anniversary, FAO Schwarz honor its legacy with in-store events, commemorative product offerings, a showcase of brand archives and an enhanced website that together will present the brand’s storied history.

EDISON, N.J. — Bestselling author and daytime host Rachael Ray has launched a new line of seasoning grinders.

Rachael Ray Seasoning Grinders are available in 10 varieties in generous-sized bottles, ranging from single ingredients such as Pink Himalyan Salt to blends of nine to 12 spices, including Rockin’ Rainbow Peppercorn Blend, 24/7 Seasoning (everyday/all-purpose), Spice-it-Up Chili Seasoning, Buon Appetito Italian Seasoning, Bump Up Your Burger Seasoning, Seafood Seasoning, and Perfect Poultry Seasoning. 

With China on pace to become one of the world's biggest retail market, any insight on developing a retail business in this area is welcomed, which is why it is no surprise that Scott Price, president and CEO of Walmart Asia, is scheduled to speak at the World Retail Congress Asia Pacific in Beijing this March.

New Albany, Ohio -- Abercrombie & Fitch CEO Mike Jeffries told analysts during a conference call Wednesday that the teen retailer would close 180 U.S. stores by 2015.

The chain will target underperforming locations for closure, and by shuttering them hopes to boost image and profits. Specific stores slated for closure have not yet been announced.

Hoffman Estates, Ill. -- A spokesman for Sears Holdings Corp. said that the owner of Sears and Kmart stores is cutting 100 jobs at its headquarters in Hoffman Estates, Ill.

According to Chris Brathwaite, Sears spokesman, the cuts cover a range of positions. The terminated employees were notified Thursday. 

The retailer has not said whether additional cuts are planned.
 

Toronto -- A Thursday report by Reuters said that Sears Canada is cutting prices on more than 5,000 items as a competitive preemptive move before Wal-Mart and Target begin their expansion march across the country.

According to the report, Sears Canada will also roll out weekly sales promotions and new signage.

Akron, Ohio -- Sterling Jewelers said Thursday it has named Ed Hrabak, senior VP merchandising, as COO to succeed Bill Montalto, who is retiring from the position in June.

Hrabak has been with Sterling for over 25 years, assuming increasingly greater management responsibility during his tenure.

Sterling also announced that Stuart Lee, VP merchandising, will be promoted to senior VP merchandising upon Hrabak’s promotion to COO.

Tarrytown, N.Y. -- DLC Management Corp. announced that it has named Jonathan Wigser as chief investment officer, charged with leading all of the company’s acquisition and disposition activities.

Since joining DLC in 2002, Wigser has been involved in the acquisition and disposition of more than $1.1 billion of retail real estate, in addition to raising more than $250 million of equity from institutional and high net worth investors.