Marketing

FORT WORTH, Texas — RadioShack is teaming up with Beats By Dr. Dre, the popular brand of headphones and HD sound systems, on a new advertising campaign featuring recording artist Robin Thicke's hit single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.

The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.

NEW BRUNSWICK, N.J. — Johnson & Johnson chairman and CEO Alex Gorsky told shareholders at the company's annual shareholder meeting that its consumer healthcare business would reclaim its prominence in the U.S. marketplace. But OTC growth will be greatest outside of the U.S.

Fort Worth, Texas -- Trademark Property announced that Tony Chron has rejoined the company as chief development officer, effective April 15.

“Bringing Tony back is an important investment in our development capacity,” said Trademark chairman-CEO Terry Montesi. Chron will oversee Trademark’s power and community center development program as well as the company’s redevelopment efforts.
 

ST. LOUIS — Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.

Indianapolis -- Simon Property Group announced that it has named Liz Zale as senior VP in a newly created role overseeing corporate affairs and communications, effective May 1.  

Zale's responsibilities will include supervision of Simon’s investor relations, public relations, corporate communications, and government relations functions.
 
She previously served as senior VP investor relations for Nielsen Holdings.

Washington, D.C. -- Applied Predictive Technologies said Monday that AutoZone has extended its relationship with APT to license APT’s Test & Learn Management System on a long-term basis.

AutoZone will continue implementing the Test & Learn Management System to assess strategic marketing, capital expenditure, merchandising, labor, and store operations initiatives.

Robert Edwards will replace Steven Burd as CEO of Safeway, the company announced Monday evening.

Edwards, 57, currently serves as Safeway’s president and will assume CEO responsibilities on May 14 when Burd resigns as CEO and chairman. Filling the chairman role will be lead independent director T. Gary Rogers who will become non-executive chairman.

New York -- Cache said Monday that it has appointed Arnold Cohen as executive VP/chief marketing officer for the women’s apparel chain.

Cohen’s background includes eight years with American Eagle Outfitters, where he was involved in creating the first mobile concept, the early iteration of Martin and Osa, and the back-on-campus initiative that rolled out to 50 colleges.