Marketing

ATLANTA — Kroger announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.

BEAVERTON, Ore. — Nike has promoted VP Michael Spillane to VP and GM of Nike’s Greater China geography effective June 1. 

Spillane was most recently the CEO and president of Umbro, which Nike divested of last year. Spillane replaces Craig Cheek who will move to a global role as VP and GM of Nike’s Young Athletes, where he will oversee strategy and drive growth supporting the company’s key categories around the world.

PLEASANTON, Calif. — Callidus Software, a leading provider of hiring, learning, marketing and selling cloud software, has appointed Bob L. Corey to serve as SVP, CFO. Corey will report to Leslie Stretch, the company's president and CEO.

Austin, Texas -- The bond is growing stronger between retailers' marketing and IT departments, and investments and activity in marketing-related IT projects are on the rise, according to a new study from EKN. More than 60% of the survey respondents indicated that the number of IT projects focused on marketing initiatives will increase in 2013 over last year.
    

Walmart’s commitment earlier this year to hire 100,000 veterans over the next five years prompted the USO to award Walmart U.S. COO Gisel Ruiz its 2013 Woman of the Year Distinguished Service Award.

Ruiz was presented with the award at the USO’s 47th annual luncheon where she said the honor was humbling and a surprise.

SEATTLE — Jones Soda Co., a beverage company known for its colorful sodas and customer-designed packaging, announced the launch of Natural Jones Soda.

The Natural Jones Soda product line is sweetened with a proprietary blend of natural sweeteners including pure cane sugar, organic agave syrup and stevia. Each 12-ounce glass bottle contains 30 calories, five grams of fiber and five grams of sugar and comes in four fruit flavors: Green Apple, Orange Mango, Cherry and Lemon Lime.

As part of Von Maur's march beyond its core Heartland markets, in 2008 it opened a 130,000-sq.-ft. anchor store at the 1.1 million-sq.-ft. The Greene Town Center, located in Beavercreek, Ohio, and owned by MPI. That store has become the fashion heartbeat of a vibrant mixed-use destination that was originally built by MPI in 2006, expanded in 2008, and slated to expand again in 2014 with another 40,000 sq. ft. of retail.

By Douglas H. Meal, David T. Cohen, and Lisa L. Rachlin, Ropes & Gray LLP

Retailers, like all businesses, constantly seek to learn more about their customers in order to serve them better. In Tyler v. Michaels Stores, however, the Massachusetts Supreme Judicial Court recently ruled that a simple step taken by many retailers to help achieve this goal – collecting the ZIP codes of their customers at the point of sale – can in some circumstances violate Massachusetts’ consumer protection statute.