Marketing

Watsonville, Calif. -- West Marine said Tuesday that its president and CEO Geoff Eisenberg will resign once a new chief is appointed.

Following a leadership transition period, Eisenberg will serve as a special advisor to the West Marine board of directors.

West Marine has already initiated the search for a new CEO. No reason has been given for Eisenberg’s departure.
 

MINNEAPOLIS — Target has brought in someone with both advertising and retail experience to oversee its marketing efforts. The company announced that Jeffrey Jones, II has been named as the company’s EVP and chief marketing officer, effective immediately. 

HOUSTON — Specialty apparel and accessories retailer Charming Charlie has appointed four retail executives as part of the ongoing development of the company’s internal structure and another step in its ongoing national expansion, including the opening of 60 retail locations in 2012.

New York -- Swedish fast-fashion retailer Hennes & Mauritz (H&M) plans to call its new retail brand “& other stories” according to various media reports.

Redmond, Wash. -- REI (Recreational Equipment, Inc.) promoted Bill Baumann and Brad Brown to senior VP information technology, and e-commerce and direct sales respectively.

In addition, Kathleen Peterson has been named VP of REI Private Brands.

Miami -- Jones Lang LaSalle is enhancing the retail services it offers by adding boots on the ground in select local markets across the country, beginning with Florida. The firm will intensify its resources at the local level, leveraging its retail tenant solutions (RTS) capabilities – formerly known as Corporate Retail Solutions – to provide local market retail tenant representation services.

Pleasanton, Calif. -- Ross Stores announced that Glen Boyer, previously VP real estate market research, has been named group VP real estate market research & property management.

J.C. Penney is in the very beginning of its transformation. But the first component of the strategy — a new pricing model that jettisoned hundreds of promotions in favor a three-tier model — in already in place. And not surprisingly, experts are weighing in.

New York -- Starbucks Coffee Co. is planning to a major push into smaller cities in China, with a target of 1,500 stores in more than 70 Chinese cities by 2015, Bloomberg reported.

China will become the chain’s second largest market outside the United States, the report said. Currently, Starbucks has about 500 outlets in China and operates in 48 cities.

Houston -- Specialty retailer Charming Charlie announced the appointment of four retail executives as part of the ongoing development of the company’s internal structure and another step in its ongoing national expansion, including the opening of 60 retail locations in 2012.