Marketing

Salisbury, N.C. -- Grocery chain Food Lion, a subsidiary of Delhaize America, said Wednesday that it has rolled out a previously announced new brand strategy to 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unfurl the new strategy, which is based on customer feedback. 

Paterson, N.J. -- New York City-based Modell’s Sporting Goods said Wednesday it will open a new 7,000-sq.-ft. store in Paterson, N.J., on Thursday.

The announcement comes off the heels of three store openings earlier in March in Brooklyn, N.Y.; Fresh Meadow, N.Y.; and Wayne, N.J.

The retailer operates 151 stores located in New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and Washington, D.C. 
 

Phoenix -- Indianapolis-based Simon Property Group said Wednesday that its Premium Outlets division has launched construction of Phoenix Premium Outlets, an upscale outlet shopping center serving the Greater Phoenix and Scottsdale areas.

Phoenix Premium Outlets will be located in Chandler, Ariz. Phase I of the project will be comprised of 360,000 sq. ft. housing approximately 90 outlet stores featuring high-quality designer and name brands. A spring 2013 opening is planned.

Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.

New York -- Customer experience is highly correlated to loyalty in both the United States and the United Kingdom, according to a new report by Temkin Group.

According to "The ROI of Customer Experience" study, a $1 billion U.S. company can generate between $141 million and $382 million over three years if it makes a modest improvement in the customer experience it delivers.

Framingham, Mass. -- Staples announced the appointment of Willem Vos as director of e-commerce, Staples Europe.

Vos will report to Peter Howard, senior VP, head of Staples online and marketing, Staples Europe.

ST. PETERSBURG, Fla. — Take a universal story, aim it toward a teen audience and have Kristen Stewart (of "Twilight" fame) as the star, and you have a recipe for a potential blockbuster. That is exactly what it is happening with "Snow White and the Huntsman," which also stars Oscar winner Charlize Theron, and HSN is getting in on the action by partnering with Universal Pictures to offer exclusive collections inspired by the film.

NEW YORK — Macy’s announced that it has named Johnny Iuzzini to its culinary council. One of the nation's most celebrated and innovative pastry chefs, Iuzzini will join notable talents including Emeril Lagasse, Cat Cora, Wolfgang Puck and Marcus Samuelsson on this distinguished team. 

NEW YORK — Charitybuzz (www.charitybuzz.com), an online charity auction house, announced that Peter Sachse, chief stores officer of Macy’s, has been appointed to the Charitybuzz board of directors. Sachse also serves as a member of the board of governors of the YMA Fashion Scholarship Fund and as a director of XO Group, Inc. Charitybuzz raises funds for nonprofits around the globe through exclusive online charity auctions with the world’s biggest celebrities and brands. 

New York -- The Conference Board said Tuesday that its Consumer Confidence Index pulled back slightly in March, to 70.2, down from 71.6 in February.

"Consumer Confidence pulled back slightly in March, after rising sharply in February,” said Lynn Franco, director of The Conference Board Consumer Research Center. “The moderate decline was due solely to a less favorable short-term outlook, while consumers’ assessment of current conditions, on the other hand, continued to improve.”