REI names senior executives for IT and e-commerce

Redmond, Wash. -- REI (Recreational Equipment, Inc.) promoted Bill Baumann and Brad Brown to senior VP information technology, and e-commerce and direct sales respectively.



In addition, Kathleen Peterson has been named VP of REI Private Brands.



“Bill and Brad's promotions recognize the strategic importance of the information technology and e-commerce divisions to provide the infrastructure required to support REI's growth over the next five years,” said Brian Unmacht, REI's EVP. “Kathleen’s remarkable 25-year career with premier global brands serves her well as she leads the expansion of our award-winning branded gear and apparel offerings.”