Marketing

CHICAGO — Catherine Lindner, Walgreens VP retail marketing, has been named vice chair of the Network of Executive Women, the association announced Tuesday. Under the NEW's bylaws, Lindner will assume the post of board chair when the term of the current board chair — Walmart SVP home Michelle Gloeckler — expires in October 2012.

NEW YORK — Saks has named Michael Burgess as president of its direct business, effective May 7, 2012. Burgess will report to Denise Incandela, EVP and chief marketing officer for Saks Fifth Avenue and current president of Saks direct.

Boston -- Amazon.com is America's most relevant retailer, followed by Target, according to Brodeur Partners’ Retail Relevance Top 10 ranking. The study asked shoppers to look at 21 of the nation's top retailers and select the "most" and "least" personally relevant retailer in four specific areas: practicality, values, sensory appeal and social appeal.

New York -- Saks Inc. announced hat Michael Burgess has been named president, Saks Direct, effective May 7. Burgess will report to Denise Incandela, executive VP and CMO for Saks Fifth Avenue and current President, Saks Direct.

Burgess has served as executive VP of the consumer division of FTD at United Online since 2008 where he led merchandising, marketing, consumer information technology, and several other functions of the growing FTD North America business segment.
 

Peterborough, N.H. -- Eastern Mountain Sports announced plans to open three stores during the next three months.

The company is moving an existing location at the Plaza at Buckland Hills in Manchester, Conn., approximately 12 storefronts down into a new, 18,831-sq.-ft. site. It also is opening a 20,442-sq.-ft. store in South Portland, Maine, and a 13,013-sq.-ft, location in North Brunswick, N.J.

New York -- Lowe's is going on the offensive, and investing in a wide array of initiatives to win shoppers from rival The Home Depot.

“Everything we did [in the past] was store-centric. Today, we are all about the customer. So, it's about meeting the customer on their terms, no matter how they choose to interact with Lowe's: Whether it is in their room, at their jobsite, on the phone or on the web,” Robert Hull, CFO, Lowe’s, told Reuters.

ST. PETERSBURG, Fla. — HSN has acquired lifestyle brand Chasing Fireflies. Terms of the transaction weren’t disclosed.

The purchase, which was made through the multichannel retailer’s Cornerstone Brands segment, will accelerate HSN’s move into content-driven lifestyle businesses.

AMSTERDAM — Staples has launched a new loyalty program for its customers in France.  According to the company Staples Fidélité makes it easy for all Staples online customers to save on essential office products. 

NEW YORK — Francisco Costa, who serves as women's creative director for Calvin Klein Collection will design a limited edition capsule dress line exclusively for Macy's.

According to Macy's, this is the first time Costa has designed a more affordable dress offering for a national retailer.

Plymouth Meeting, Pa. -- Fameco Real Estate announced that David Hinkle has joined the company as VP business development. 

Hinkle previously served as president and CEO of NMD, the holding company for National Book Warehouse and The Book Market, a discount book seller with 185 stores; most recently he was CEO and Co-founder of VPI Business Advisors.