Marketing

Pittsburgh – Dick’s Sporting Goods is opening a new store in Petaluma, Calif., with a three-day grand opening weekend celebration beginning Friday, June 7. The location be the retailer's 28th store in the state of California and its 523rd nationwide.

"We're pleased to be opening a new Dick’s Sporting Goods store in Petaluma, which will enable us to better serve the needs of athletes in the community," said Lauren Hobart , chief marketing officer, Dick’s Sporting Goods..

Bentonville, Ark. – Wal-Mart is launching an initiative to increase the amount of fresh produce on its shelves. The effort includes buying produce directly from growers for immediate shipment to stores, performing independent weekly fresh produce checks at stores and providing fresh produce training for associates.

NEW YORK — Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.  

Pitzer has more than 25 years of sales experience, 14 of which have been concentrated in media with a focus on online advertising. He joins Sociomantic from Criteo. Previously Pitzer held positions at Specific Media, Advertising.com and IDG Communications.

Another pure online retailer has made the leap to brick-and-mortar. The Monocle Order, an online member’s club for sunglasses and optical frames, has opened a flagship in Brooklyn’s uber hip Williamsburg neighborhood.

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

St. Louis -- Build-A-Bear Workshop Inc. has appointed Sharon Price John, 49, as CEO, effective immediately. John, who previously served as president of Stride Rite Children’s Group, a division of Wolverine Worldwide, succeeds company founder Maxine Clark, who is retiring as CEO. Clark will remain on the board of directors.

ST. LOUIS — Brown Shoe Company’s president and CEO Diane Sullivan will have new shoes to fill as chairman of the board, effective Feb. 2, 2014, once Ron Fromm steps down as chair. Fromm will remain a member of the board.

NEW YORK — Tiffany & Co. plans to open a two-level shop in Moscow’s GUM department store, the city’s leading luxury shopping destination, located in Red Square. The 4,520-sq.-ft. space is the jeweler’s first wholly owned retail business in Russia, and is expected to open in the first quarter 2014.