Marketing

New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

LAKE FOREST, Calif. — Frozen shipping logistics solutions provider Cryoport has elected Edward J. Zecchini to its board of directors. 

Zecchini has more than 30 years of experience in the healthcare and information technology industries. With this appointment, the Cryoport board now has four members, of whom three are independent directors, including Zecchini.

Saratoga, Calif. — Fuddruckers is expanding its footprint in Southern California through a new franchise development partnership with Keilah LLC.

The partnership will open ten new Fuddruckers over the next several years. The first is slated to debut by early 2015.

PLEASANTON, Calif. — Safeway and Food Network host Marcela Valladolid have unveiled a Safeway-exclusive Marcela Valladolid brand, which offers an assortment of Mexican food products.

Alpharetta, Ga. -- McAlister's Deli announced plans to develop 17 restaurants in Indiana, South Carolina, and Georgia as part of new multi-unit development agreements with two existing franchise groups.

"We are pleased that our existing franchisees are continuing to expand with McAlister's Deli," said McAlister's Deli president and CEO Frank Paci. "Their commitment to develop demonstrates their confidence in the brand's strength and its ability to provide franchisees with an attractive investment."

Bolinbrook, Ill. – Ulta Beauty will open 12 new stores in DDR shopping centers by year-end 2013.

The stores will open in DDR shopping centers in the towns of Salisbury, Md., Charlotte, N.C., Richmond, Va., Cleveland/Akron, Ohio, Toledo, Ohio, Hartford, Conn., Salt Lake City, Denver, St. Louis, and Lansing, Mich. Year-to-date, Ulta and DDR have opened six new stores, and are scheduled to open an additional six stores prior to year-end, bringing Ulta's total store count to 43 locations across DDR's portfolio.

Walmart awarded a $500,000 grant to the Northwest Arkansas Council to support the advancement of healthy living and economic improvement initiatives throughout Northwest Arkansas. 

The grant is part of a three-year commitment by Walmart to fund the Greater Northwest Arkansas Development Strategy, a regional growth and development plan spearheaded in 2010 by the Northwest Arkansas Council, local chambers of commerce and other organizations. 

Twitter is going public and announced its intention to file for an IPO with a tweet.

“We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”