Nebraska Book Co. names former OfficeMax exec as senior VP

Lincoln, Neb. -- Nebraska Book Co. said Friday it has hired Bill Zeuch as senior VP merchandising and marketing for the 250-unit chain of college bookstores, effective Oct. 3.



Zeuch is the former senior VP merchandising, marketing and sales new channels at OfficeMax.



In his position with Nebraska Book Co., he will focus on merchandising, branding and selling initiatives to expand assortments and grow long-term market share.