Marketing

CINCINNATI — Kroger has introduced a new private-label brand that's designed to take the guesswork out of food selection by providing shoppers with access to nearly 250 "honest, easy and affordable items for simply better living."

ENGLEWOOD CLIFFS, N.J. — Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

Andrews will share her Unapologetically Strong story on Facebook and encourage others to accomplish their own personal triumphs.

MAHWAH, N.J. — Sharp Imaging and Information Company of America, a division of Sharp Electronics Corporation, announced that The Wilson Group has joined its extensive nationwide network of authorized dealers. As part of the agreement, The Wilson Group will now offer a range of integrated technology solutions, including Sharp's extensive portfolio of copiers and multifunction printers (MFPs).

Rochester, Minn. — Electric Friends, which produces animal-themed speakers for iPhone and iPod, will be available in Toys“R”Us stores nationwide beginning Sept. 28, featured as an end cap throughout the holiday season.

LOS ANGELES — Nestle, through its Abuelita hot chocolate and Nescafe Cafe de Olla instant coffe, is enocuraging Latinas to celebrate Dia de los Muertos, or Day of the Dead.

Cincinnati -- Macy's is enhancing its presence in the Las Vegas market. The department store retailer has signed on as the first anchor tenant at the Shops at Summerlin, in west Las Vegas.  

Macy’s will build a two-level, 180,000-sq.-ft. store in the open- air center, which is being developed by The Howard Hughes Corp. The new Macy’s is expected to open in fall 2014, with construction beginning in fall 2013.

The 1.5 million sq.-ft. Summerlin will feature over 125 stores and restaurants.

By Sandra Gold Slon

Menomonee Falls, Wis. -- Kohl’s Department Stores has entered into a partnership with Derek Lam, who will be the second designer for the retailer’s DesigNation limited-edition collection. The retailer said the upcoming collection will draw creative influence from the designer’s recent trip to Rio de Janeiro, Brazil.

New York -- Wet Seal Inc. sent a letter to its shareholders saying activist investor Clinton Group is looking to replace most of the retailer's board with its own nominees, Reuters reported.

Wet Seal urged its shareholders to reject Clinton's five-member slate, according to a filing with regulators on Sept. 24, the report said.

ATLANTA — The Home Depot has named Mark Vadon to its board of directors. Vadon will be a member of the audit and finance committees. His appointment gives the company 11 directors, 10 of whom are independent.