Marketing

Walmart was an early proponent of compact fluorescent light bulbs and now, thanks to a collaboration with GE, it plans to introduce low cost LED light bulbs under its Great Value store brand.

New York - Fairway Group Holdings Corp., the parent company of Fairway Market, is opening a 65,000-sq.-ft. store in Nanuet, N.Y., on Oct. 10.

"We're excited to make our newest home at this premier shopping destination in Nanuet and are also very pleased to be creating more than 300 new jobs in the area," said Charles Santoro, Fairway Market's executive chairman.

San Bernardino, Calif. -- Stater Bros. Markets announced that its VP of real estate, Mike Slaton, died suddenly on Sept. 28.

As a tribute to Slaton, the new 44,000 sq. ft. Stater Bros. supermarket, which opened last week in Redlands, Calif., will be dedicated in his honor.

Toms River, N.J. — Ashley Furniture has leased 34,097 sq. ft. at Seacourt Pavilion in Toms River, N.J. The new store is slated to open in April 2014. Metro Commercial Real Estate represented the owner, SP Acquisition Associations.

Ashley Furniture is the top selling furniture store brand in the world and the top retailer of furniture and bedding in the U.S. The company’s stores operate throughout the U.S., Canada, Mexico, Central America and Japan.

Earlier this year, quick-serve behemoth Dunkin’ Brands, which operates 10,500 Dunkin’ Donuts in 31 countries and 7,000 Baskin Robbins in 50 countries, announced its first new store design in seven years.

Local cues and digital influences on the rise

Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.

“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.

Publix is heading to South Carolina with two stores which will be located in North Myrtle Beach and Pawleys Island.

The first lease is for North Myrtle Beach located in the Coastal North Town Center at Hwy. 17 and Moss Place. The store will be a 49,000-sq.-ft. Publix supermarket and is expected to open in late 2014.

Brooklyn, N.Y. - West Elm, a division of Williams-Sonoma, will open a store in Birmingham, Ala., on Thursday, Oct. 10. The 8,000-sq.-ft. store is located in The Summit Birmingham shopping center.