Marketing

Shares of Burlington Stores surged more than 40% in their first day of trading as the company executed an initial public offering on Wednesday.

The retailer operates 503 stores primarily under the name Burlington Coat Factory and sold 13.3 million shares that were priced at $17, slightly above an earlier range of $14 to $16. The limited number of shares contributed to strong demand and at the open the stock price popped more than 40% and closed at $25.13.

Proceeds from the sale were estimated to total roughly $205 million which the company planned to use to repay debt.

By Yaromir Steiner

New York -- Artisanal Brands, a marketer and distributor of specialty, artisanal and farmstead cheeses and other specialty food products, has signed a long-term lease on a new Artisanal Cheese Center in New York City with cheese aging caves, production and office facilities, as well as the first retail outlet to be owned and managed by the company.  
   

Plano, Texas – J.C. Penney Company shareholder Alan Marcus is suing the troubled department store chain because of its recent decision to build equity by issuing more than $800 million worth of new stock, which sent share values plunging, Reuters reported.    

The report said Marcus, who bought 300 shares of Penney stock on Sept. 26 shortly before the new stock was announced, is trying to obtain class-action status for his suit.
     

Las Vegas — Miracle Mile Shops on the Las Vegas Strip has launched, a new leasing website that provides prospective tenants with detail about the 475,000-sq.-ft retail property surrounding Planet Hollywood Resort & Casino.

Live now, the website highlights the center’s sales per sq. ft. for current retail and dining operations, two live entertainment venues and 3,700 hotel rooms with 98% occupancy at the connected Planet Hollywood Resort & Casino and Hilton Grand Vacations Elara.

Bentonville, Ark. -- Sam's Club will open its newest club at 460 S. Weber Road in Romeoville, Ill., on Oct. 3. The Romeoville club will become the 21st Sam's Club in the Chicago area.

Plano, Texas – Financial woes continue to plague embattled J.C. Penney Company as hedge fund Perry Capital cut its stake in the retailer by nearly half, selling nine million shares of Penney stock last week.

Amazon is getting ready for the holiday shopping rush and creating more than 70,000 full-time seasonal jobs across its U.S. fulfillment centers to meet an increase in customer demand — a 40% increase over last year’s seasonal hires. 

In 2012, Amazon converted thousands of seasonal employees into regular, full-time roles after the holidays, and expects to do the same this year. On average, seasonal employees earn 94% of Amazon fulfillment center employee starting wages and are eligible for health care benefits.