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Marketing

  • Former Walmart exec Lewis heads to Aetna

    Former Walmart executive Dijuana Lewis will be joining Aetna as EVP, responsible for the newly formed Consumer Products and Enterprise Marketing organization.

    In this role, she will be responsible for aligning consumer-focused businesses, products, services and capabilities to deliver a personalized end-to-end consumer experience that positions the company for long-term growth.

    Lewis will report directly to Aetna chairman, CEO and president Mark Bertolini and will be a member of the company’s executive committee.

  • Office Depot to hold 'Twitter Chat' on environmental transparency

    Boca Raton, Fla. -- Office Depot, in partnership with TriplePundit and CSRwire, will convene a “Twitter Chat” on environmental transparency on Oct. 24, from 12 p.m. to 1 p.m. EST.

    The chat will be hosted by Yalmaz Siddiqui, senior director of environmental strategy at Office Depot. To register, send the following tweet: Join me for the #transparency chat with @officedepot @yalmazsiddiqui @triplepundit @csrwire on Oct. 24.

  • Former Safeway VP joins BevMo! leadership team

    Specialty beverage retailer BevMo! has appointed former Safeway executive Douglas J. Ratto as the company's EVP, chief merchant. Ratto will lead the buying, planning, allocations and distribution teams at BevMo!

  • Safeway increases stock buyback by $2 billion

    Pleasanton, Calif. – The board of directors of Safeway Inc. has increased the authorized level of the company's stock repurchase program by $2 billion. Through the end of the third quarter of 2013, Safeway had approximately $800 million remaining under its previously authorized stock repurchase program.

  • Report: Wal-Mart to shut 20 China stores

    Bentonville, Ark. – Wal-Mart Stores will reportedly close 20 underperforming stores in China next year as part of an overhaul of its Chinese operations. According to Bloomberg, Wal-Mart is restructuring its business in China, including a new management structure and more efficient purchasing operations.

    However, Wal-Mart still plans to open 100 stores in China during the next three years. A Wal-Mart executive said the stores being closed there do not have ideal locations or layouts.

  • Néstle’s Super Bowl ad to feature new Butterfinger cups

    NEW YORK — Néstle plans to launch a cup version of its popular Butterfinger candy bar next year, and will introduce the Butterfinger Peanut Butter Cups in a Super Bowl commercial.

    The company calls it one of its biggest candy launches and said it will be the first time it showcases one of its brands during the big game.

  • RadioShack and Citi Retail Services extend consumer credit agreement

    Atlanta -- RadioShack and Citi Retail Services announced a long-term agreement to extend their 28-year consumer credit relationship. Under the agreement, Citi will continue to provide service-enhancing solutions and analytics in support of RadioShack’s targets for growth. RadioShack customers will continue to enjoy comprehensive financing programs and top-tier customer service.

  • Supervalu continues to focus on driving sales

    Supervalu’s renewed focus on driving sales and cash in all segments of its business seem to be paying off. The company has been working toward turning identical sales positive and posted net sales of $3.95 billion for the second quarter ended Sept. 7, up 0.2% from $3.94 billion for the prior-year quarter.

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