Marketing

New York -- Putting social media functions entirely within control of marketing and communications is a mistake, according to a new study conducted by Tata Consultancy Services, a leading IT services, consulting and business solutions organization, of over 60. Forty-five percent of respondents in North America said marketing controls social media, but most companies aren’t satisfied with this structure.

Petco has opened its first store in Mexico and announced plans for continued expansion in Mexico and Latin America through a previously announced joint venture with Grupo Gigante of Mexico. Together, the companies plan to open as many as 50 Petco stores in Mexico and Latin America by 2020.

San Diego – Petco has opened its first store in Mexico and announced plans for continued expansion in Mexico and Latin America through a previously announced joint venture with Grupo Gigante of Mexico. Together, the companies plan to open as many as 50 Petco stores in Mexico and Latin America by 2020.

A compressed shopping season coupled with the continued growth of e-commerce has UPS forecasting that peak season daily package volumes will grow by 8%.

Starbucks Corp. unveiled its new retail format, Teavana Fine Teas + Tea Bar, with the debut location opening on Manhattan's  East Side. The store features a wide variety of hot brewed and iced teas, tea fusion beverages and  tea-related merchandise. It also offers a range of food items, from salads to flatbreads to pastries and other baked goods, with a bakery-like presentations.

The Walt Disney Company said it would enter China in 2015 with a new retail location planned for Shanghai that measures 10,800-sq.-ft. on a 53,000-sq.-ft. site in the heart of the city’s financial district.
Disney currently operates 340 worldwide locations but until this week’s announcement in Shanghai had steered clear of opening stores in mainland China.

A unique perspective into the holiday season was provided by leading payments processor Vantiv when the company reported strong third quarter results but expressed reservations about the volume of activity during the fourth quarter.

The company said its third quarter revenues increase 14% to $532 million and net income on an adjusted basis increase 17% to $80 million compared to $68.1 million while adjusted earnings per share increased 25% to 40 cents from 32 cents.

New York – Although dads are making inroads, moms still dominate purchase decisions in most U.S, households. According to a September 2013 survey by Child's Play Communications, moms remain the major household purchasing decision maker in about 80% of families.

Other notable findings include: