It’Sugar to expand via strategic partnership with Star Avenue Capital

New York -- Star Avenue Capital announced that it has acquired a minority ownership position in It’Sugar, Deerfield Beach, Fla., a growing specialty candy and gift chain. Terms of the transaction were not disclosed.

Star Avenue is partnering with It’Sugar CEO and founder Jeff Rubin and existing investor Prentice Consumer Partners to provide the resources and strategic guidance to support the brand’s rapid expansion. The company currently has over 50 retail locations across 13 states and four international markets.



“In Star Avenue I found a partner that not only shares my creative vision for It’Sugar but one that has a unique ability to help me achieve my mission of turning It’Sugar into a global brand that reminds us all that sometimes we need to indulge in the simple pleasures to enjoy life,” said Jeff Rubin. “Star Avenue’s exclusive relationships and access to resources will allow the It’Sugar brand to engage our customers in new, creative, and exciting ways as we continue to expand.”