Marketing

TORONTO — Sears held a National Great Day event Saturday, December 15, at stores across Canada to help generate customer traffic and reward shoppers.

Boston-based private equity firm Berkshire Partners named Staples president and COO Mike Miles to the role of advisory director.

Miles spent the past decade at Staples and his last day will be February 2, 2013. In his new capacity at Berkshire, Miles is tasked with sourcing new investment ideas and serving as an operating advisor to Berkshire’s portfolio of companies.

FLORHAM PARK, N.J. — Former Kellogg Company executive Carlos Canals has joined Ciao Bella as CEO.

Ciao Bella is a gelato and sorbet brand that recently added Greek frozen yogurt to its dessert lineup.

ALEXANDRIA, Va. — Target is teaming up with the United Way for the 22nd consecutive year to bring families in need some holiday cheer.

Target stores across the country will donate more than $200,000 worth of holiday trees to the charitable organization, as part of the Target Share-a-Tree Program. The United Way and its volunteers will distribute the trees to families in need, shelters, community centers and childcare programs.

LOS ANGELES — Blake Mycoskie, founder of the Toms shoe brand, has donated 100% of the proceeds from his bestselling book “Start Something That Matters.”

Mycoskie has established the Start Something That Matters Foundation with the book’s proceeds, approximately $300,000, to benefit social entrepreneurs and students around the world. The first three recipient organizations of the new fund are the Dell Social Innovation Challenge, Echoing Green and GOOD.is.

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.

Jeremy Cage was named CEO of the global LED lighting firm Lighting Science Group.

Cage, 48, was selected to lead the company based on his experience in building major brands, his success in developing commercially-appealing technologies and bringing them to market, as well as his distinguished track record of strengthening business models and improving operational efficiencies, according to a statement by Lighting Science Group.

Cage replaces Brad Knight, who served as interim CEO while the board worked with an executive search firm. Knight will continue to serve as COO.

North Bergen, N.J. -- The Vitamin Shoppe announced that it has entered into a definitive agreement to purchase the assets of Super Supplements, a specialty retailer of vitamin, mineral and supplements for approximately $50 million.

Super Supplements, headquartered in Seattle, operates 31 stores in Washington, Oregon, and Idaho. The acquisition expands the Vitamin Shoppe's presence in the Pacific

Seattle -- Nordstrom announced that it plans to open a Nordstrom Rack in downtown Washington, D.C., at the 1800 L Street, NW building. The approximately 35,000-sq.-ft. store is scheduled to open in spring 2013.

The retailer also plans to open a Nordstrom Rack at Columbia Crossing in Columbia, Md., a shopping center that is owned and operated by Kimco Realty Corp. The approximately 40,750-sq.-ft. store is expected to open in spring 2013.