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Marketing

  • Wal-Mart kicks off holiday with employee promotions

    Bentonville, Ark. – Gearing up for the holidays, Wal-Mart announced that it expects to promote more than 160,000 associates to jobs with higher pay and more responsibility this year, including 25,000 promotions during its fourth quarter.

  • Fortune Brands adds former Goodyear exec to leadership team

    Fortune Brands Home & Security, a leading home and security products company, has named Jason Baab as VP of mergers and acquisitions. His role will support the company’s growth strategy that includes expanding its portfolio.

    The company also promoted Elif Sagsen-Ercel to VP of strategy. Baab and Sagsen-Ercel will report to Chuck Elias who was elected by FBHS earlier this year as SVP of strategy and corporate development.

  • Sears may spin off Lands’ End and Auto Center; sells five Canada stores

    Hoffman Estates, Ill. – As part of a wide-ranging strategic review of its business, Sears Holdings Corp. is considering spinning off its Lands’ End and Sears Auto Center brands. The company’s Sears Canada subsidiary has also sold five Canadian store leases to Cadillac Fairview Corporation Limited for about $383.4 million.

  • Quantum Retail bolsters professional services with new VP

    Quantum Retail Technology, a retail-focused supply chain management and inventory optimization software solutions provider, has named Mark Halverson as the company’s VP of professional services.

    Halverson will oversee the full range of Quantum Retail's client program management, solution deployment and delivery, support and management of client partnerships during the implementation cycles.

  • Report: Publishing exec leaves Amazon

    New York – Larry Kirshbaum, a publishing industry executive who joined Amazon.com’s New York-based publishing unit in 2011, is reportedly leaving the company to become a literary agent. According to the Associated Press, Kirshbaum, who formerly was in charge of the Time Warner Book Group will officially leave his position in January 2014.

  • GNC uses dunnhumby for omni-channel segmentation

    Pittsburgh – GNC Holdings Inc. will use customer-centricity solutions from dunnhumbyUSA across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

  • Full steam ahead for Target’s 33 Canadian store openings in November

    Target Canada is on schedule to open 33 additional Canadian store locations spanning across nine provinces, including its first stores in New Brunswick, Prince Edward Island and Newfoundland.

    The retailer plans to open 31 stores Nov. 13, and the remaining two Nov. 22. Target will announce additional store openings beyond 2013 at a later date.  

  • GNC selects Dunnhumby to enhance omnichannel segmentation

    GNC will be leveraging Dunnhumby’s customer-centricity solutions across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

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