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Marketing

  • Differentiating with digital

    Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.

  • Kimberly-Clark and NHL give hockey moms home team advantage

    Kimberly-Clark and the National Hockey League have renewed and enhanced their multiyear partnership in North America. In Canada, K-C launched its Home Team Advantage retail activation program this season with participation by their portfolio of brands including Cottonelle, Huggies, Kleenex, Scott and Pull-ups.

  • BJ’s prepares Black Friday week, Facebook coupons

    Westborough, Mass. -- BJ's Wholesale Club is spreading its Black Friday deals across an entire week (Sunday, Nov. 24 through Sunday, Dec. 1), excluding Thanksgiving on Thursday, Nov. 28. The retailer says it is offering more than twice as many Black Friday deals this year as it did last year.

  • Abercrombie & Fitch reports weak Q3 sales; will close Gilly Hicks stores

    New Albany, Ohio -- Abercrombie & Fitch reported weak net and comparable store sales and laid out plans to restructure its Gilly Hicks brand as part of a strategic review in advance of releasing its full results for the third quarter of fiscal 2013.

  • Founder of Nordstrom.com to chair wedding shopping site Lover.ly

    Lover.ly, a wedding inspiration and shopping site, has appointed founder of Nordstrom.com Bob Schwartz as the company’s first chairman.

    As chairman, Schwartz will work closely with founder and CEO Kellee Khalil and the Lover.ly executive team to help shape the company’s long-term strategic growth, business and partnership development, capital strategy and build out Lover.ly’s brand and product pipelines.

  • Winick adds broker team in Cranford, N.J.

    New York -- Winick Realty Group has welcomed the broker team of Alison Cohen and Susan Preisler to its New Jersey branch, in Cranford. Cohen and Preisler have been partners for more than a decade, starting up a retail division at Hirschman Realty before moving to Vanguard Realty.

    As a team, they specialize in leasing regional shopping centers, a specialty they plan to continue as part of Winick, working with both landlords and tenants.

     

  • BJ’s Wholesale gears up for Black Friday week

    BJ's Wholesale Club is spreading its Black Friday deals across an entire week (Sunday, Nov. 24 through Sunday, Dec. 1), excluding Thanksgiving on Thursday, Nov. 28. The retailer says it is offering more than twice as many Black Friday deals this year as it did last year.

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