Marketing

New York -- A marketing stunt ended up driving hundreds of visitors to entertainment and events retailer Make Meaning’s location on the Upper East Side of Manhattan. Inspired by the creativity of the infamous and elusive guerilla street artist Banksy, whose handiwork has been popping up around New York City for the past month, the CEO and CMO of Make Meaning arranged for renowned New York street artist Alex Gardega to spray paint the façade of the building with a Banksy-esque silhouette in the middle of the night.

Office Depot and OfficeMax announced the completion of their merger late Tuesday and from the looks of third quarter results released the same day the deal should prove beneficial to both companies.

Office Depot said its third quarter same store sales declined 2%, while OfficeMax said its comps dropped 2.8% in the U.S. and 2.2% in Mexico.

The combined company will use the name Office Depot, Inc. and will trade on the New York Stock Exchange under the symbol ODP.

Canton, Mass. – Dunkin’ Donuts has signed a multi-unit store development agreement with three existing franchise groups to develop 12 new restaurants in Detroit during the next several years. Existing franchise group Coffee Ventures, LLC plans to develop seven restaurants in suburban Detroit between 2014 and 2017, while existing Detroit franchisees Tarun and Falguni Raval plan to develop one restaurant in Detroit in 2014 and existing Detroit franchisees Nick and Masoud Shango plan to develop four restaurants in Detroit between 2014 and 2016.

Duck Tape brand duct tape is joining forces with Fiskars Corp. to introduce a new line of scissors for crafting.

“Both Duck brand duct tape and Fiskars share a commitment to creating innovative products that help people express their creativity,” Fiskars VP brand marketing Jay Gillespie said. “This partnership is a perfect fit, and we’re looking forward to giving enthusiasts tools that make creating with Duck Tape easier than ever before.”

The scissors will be available at select retailers June 2014.

Port Washington, Wis. -- Upscale men’s shoemaker Allen Edmonds Corp. has agreed to be acquired by an affiliate of Brentwood Associates, a Los Angeles based private equity firm. Terms of the transaction weren't immediately disclosed.

Brentwood will take over the company from Minneapolis-based Goldner Hawn Johnson & Morrison, which bought Allen Edmonds in 2006.

New York – Nespresso is opening an in-store “Boutique-in-Shop” at the Macy's Herald Square on 34th Street in New York City. Nespresso coffee specialists will be present to offer demonstrations of Nespresso machines and guide customers through the profiles of the 21 Grand Cru coffees.

This is the second Nespresso Boutique-in-Shop within a Macy's store.

Vancouver -- Loft, a division of Ann Inc., will open its first Canadian West Coast location, at The Village at Park Royal, in Vancouver, on Nov. 15.

Since its arrival in Canada last year, Loft has opened five locations across Ontario and introduced international shipping.    

LeapFrog Enterprises is rolling into the holiday with its strongest product lineup ever but concerns about consumer spending have the leading educational entertainment company tempering its view of fourth quarter sales.