Marketing

ATLANTA — The HoneyBaked Ham Company is gearing up for aggressive growth in the Northeastern U.S., and plans to sign more franchise deals in areas where demand for the brand is growing.

FORT WORTH — One doesn’t normally associate social media with Dickies, but the global workwear maker is teaming up with pitcher R. A. Dickey to launch a contest on Facebook and using the social media site to extend its reach.

The contest, called Built to Work, recognizes the dedication and contributions of blue-collar workers from all walks of life — that is, the target consumer which Dickies aims to outfit with its apparel. 

GREEN BAY, Wis. — Shopko and Stanley Black and Decker have teamed up to donate nearly 100 power tools to Greater Green Bay Area Habitat for Humanity.  

Office Depot has launched a new rewards program with several loyalty enhancements even as it moves closer to consummating its merger with OfficeMax.

The company’s new program, called simply Office Depot Rewards, is designed to reward shoppers for spending money, sharing information about themselves and recycling. It is a novel approach that is intended to offer a more customized approach to shoppers’ unique behaviors and preferences.

China -- China once again topped the A.T. Kearney’s 2013 Retail Apparel Index, which measures the market readiness of developing economies for international apparel retailers to enter. Other compelling expansion opportunities are offered by a number of countries from Latin America and the Middle East.

New York -- George Zimmer, the founder of Men's Wearhouse Inc., resigned from the company board of directors on Monday, according to a letter he sent the board, which was obtained by Reuters.
   
Last week, Zimmer was fired as the company's executive chairman. On Monday he submitted a letter resigning from the board. In the letter, Zimmer said it was "clear" he was fired by the board "to avoid addressing my growing concerns with recent board decisions."

Chattanooga, Tenn. -- CBL & Associates Properties announced the launch of a partnership with Tesla Motors to install Tesla Supercharging stations at several CBL Malls across the country. Tesla is building a network of stations that will eventually enable Tesla owners to drive coast to coast in their electric vehicles.

Bolingbrook, Ill. -- Ulta Beauty has selected Mary Dillon, the president and CEO of U.S. Cellular, as CEO, effective July 1, 2013. She replaces Dennis K. Eck, who has been serving as interim CEO of Ulta since CEO Chuck Rubin left to head up Michaels.

Dillon, 52, who will also become a member of Ulta’s board, has served in the top spot at U.S. Cellular since 2010. Previously, she was global chief marketing officer and executive VP for McDonald's Corp.

In its PizzaRev case study series, CSA Online offers an insider’s look at the conception, initial rollout and growth of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas very quickly in a high-end stone hearth oven. A test kitchen in Northridge, Calif. was launched in April 2012 and two additional locations quickly followed.

Camp Hill, Pa.  -- Rite Aid Corp. has promoted Ken Martindale, currently senior executive VP and COO, to president and COO. Rite Aid chairman, president and CEO John Standley will continue in those roles.

The promotion of Martindale, 53, is effective immediately.